COSRX Expands Into Haircare with Launch of PEPTIDE-132 Ultra Perfect Hair Bonding Collection Introducing a Three-Step System for Stronger, Shinier, Healthier StrandsNew York, NY - June 23, 2025 - COSRX, the globally renowned and TikTok-viral Korean beauty brand known for its clinically effective yet minimalistic skincare solutions, proudly announces its entrance into the haircare market with the launch of the PEPTIDE-132 Ultra Perfect Hair Bonding Collection. This highly anticipated expansion marks a bold step forward for COSRX, blending its signature science-backed approach with the rising trend of “skinification” in haircare, treating the scalp and hair with the same level of targeted, ingredient-focused care as facial skin. This three-step system includes the PEPTIDE-132 Ultra Perfect Hair Bonding Shampoo, Treatment, and Oil Serum, each formulated with the brand’s patented PEPTIDE-132 to target and repair hair damage at the molecular level. Designed to restore strength, shine, and softness to even the most compromised strands, the collection brings COSRX’s clinical skin expertise to scalp and hair care for the first time. The three-product launch introduces a proprietary ingredient exclusive to COSRX: PEPTIDE-132, a patented low-molecular-weight peptide clinically developed to restore damaged hair from within. PEPTIDE-132 Ultra Perfect Hair Bonding Shampoo is a luxurious, pH-balanced cleansing formula that deeply purifies while repairing damaged strands at the molecular level. Infused with PEPTIDE-132, hydrolyzed plant protein, and targeted scalp-balancing actives like caffeine, zinc PCA, and piroctone olamine, this shampoo strengthens broken protein bonds and supports long-term scalp health. Delivering intensive protein bond repair, features scalp-soothing and oil-controlling actives, and creates a rich, gentle lather suitable for all hair types—including damaged, color-treated, or sensitive scalps.PEPTIDE-132 Ultra Perfect Hair Bonding Treatment is an advanced, salon-grade restorative cream designed for mid-lengths to ends. Formulated with PEPTIDE-132, 18 amino acids, keratin, and botanical oils, the treatment delivers intensive nourishment to brittle, frizzy, or chemically processed hair. This treatment strengthens internal keratin bonds, smooths and detangles coarse or unruly strands, and delivers a soft, glossy finish with long-lasting manageabilityPEPTIDE-132 Ultra Perfect Hair Bonding Oil Serum is lightweight yet potent finishing oil-serum hybrid that absorbs instantly, providing intense shine and smoothness without residue. Enriched with PEPTIDE-132, Vitamin E, and seven botanical oils, including argan, camellia, and jojoba, it targets split ends, enhances elasticity, and protects against environmental and thermal stress. This bonding oil serum repairs both surface-level and internal damage, boosts luminosity while taming frizz, and locks in moisture for all-day hydration and radiant shine. With the launch of the PEPTIDE-132 Ultra Perfect Hair Bonding line, COSRX expands its legacy of clinically proven skincare into the world of haircare, bringing the same commitment to science, simplicity, and results. Powered by the patented PEPTIDE-132, this innovative three-step system delivers visible transformation from root to tip, strengthening hair at the molecular level while enhancing shine, softness, and resilience. As the brand continues to redefine beauty through a skin-first philosophy, COSRX invites consumers to treat their hair with the same care and precision as their skin, because healthy hair starts at the root.

This revolutionary hair care line is available to shop at cosrx.com and Amazon retailing for $23 for each product. For more information or sample requests, please contact cosrx@michelemariepr.com About COSRX: With its powerful yet affordable skincare solutions, COSRX has quickly become one of America's favorite skincare brands. Using a minimal number of highly effective natural extracts in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs and nothing it doesn't. Find its best-selling skincare solutions at retailers nationwide, including https://www.cosrx.com, Amazon, ULTA, Revolve, Dermstore, Nordstrom and Target. COSRX is also on Instagram + TikTok.