2025 Women’s Rugby World Cup secures 22 sponsorship deals with estimated $14.7 million in total revenue, reveals GlobalData
The 2025 Women’s Rugby World Cup was the tournament’s tenth edition, held in England from 22 August to 27 September 2025. In sponsorship, the joint largest deals were with Asahi Breweries and Capgemini. Asahi’s Super Dry served as the official beer of the Rugby World Cup and was the presenting partner of the official Rugby World Cup podcast. Capgemini was a global partner for both the 2022 and 2025 editions. Both agreements are estimated at $2.5 million annually. Overall, the tournament secured 22 deals, generating estimated $14.7 million in total revenue, reveals GlobalData, a leading data and analytics company.
GlobalData’ s latest report, “Post Event Analysis – Women’s Rugby World Cup 2025”, revealed that the 2025 Women’s Rugby World Cup was the most watched Women’s Rugby Union tournament ever, with over 440,000 tickets sold.
Olivia Snooks, Sport Analyst at GlobalData, comments: “Of the 22 brands that sponsored the 2025 tournament, 15 had partnership deals exclusively with the women’s edition of the tournament; these included Mastercard, Ticketmaster, and Mitsubishi Electric.”
The BBC secured domestic broadcasting rights for this year’s Women’s Rugby World Cup. Previously, ITV had been the home of the Men’s Rugby World Cup since 1991 and also broadcast the 2021 Women’s Rugby World Cup. The BBC, a prominent supporter of women’s sport, won the rights by committing to substantial free-to-air linear coverage nationwide. With women’s rugby in a growth phase and the BBC’s promise of wide exposure, GlobalData estimates the domestic media rights for the tournament are valued at $1–2 million.
Snooks continues: “The tournament attracted strong viewership: a record 5.8 million viewers tuned in to England’s victory in the final on Saturday, 27 September across TV and streaming platforms. Social media was instrumental in amplifying awareness and engagement. The BBC’s social clips accumulated 51 million views across its channels, with coverage of the Red Roses’ journey to the final particularly resonating.”
Tickets for the tournament went on sale in September 2024. Prices started at £10 ($13) for the opening match and £30 ($40) for the final, with discounted child fares available for both fixtures. The 2025 Women’s Rugby World Cup final drew 81,885 spectators to Twickenham’s Allianz Stadium — a record for any women’s rugby match and for any Rugby World Cup fixture. It surpassed the previous high of 42,723 set weeks earlier at Sunderland’s Stadium of Light, where England began their campaign. The final was also the second-highest attended Rugby World Cup final across both men’s and women’s tournaments.
Snooks concludes: “Strategic stadium selection was critical to the tournament’s success. Oversized venues can make even a strong attendance look thin; choosing appropriately sized stadiums enhances both the crowd experience and the atmosphere. The same approach was applied at the last two Women’s Euros and this summer in Switzerland, where venues in Geneva, Lucerne, and Basel were full or nearly full. A 25,000-capacity stadium at full capacity presents a stronger image for the sport than 30,000 fans dispersed across a 90,000-seat arena.”
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Notes to Editors
- Quotes provided by Olivia Snooks, Sport Analyst at GlobalData
- Information based on GlobalData’s latest report, “Post Event Analysis – Women’s Rugby World Cup 2025”, which provides an overview of the recent Women’s Rugby World Cup 2025, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing
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