June 3rd, 2020

// After Pivoting into Online Workouts, Longevity Fitness Reopens While Continuing to Bring Their Signature Fitness Philosophy to Customers Via Virtual Sessions

After Pivoting into Online Workouts, Longevity Fitness Reopens While Continuing to Bring Their Signature Fitness Philosophy to Customers Via Virtual Sessions


After the coronavirus pandemic swept across the U.S., fitness centers have begun cautiously reopening their doors. Longevity Fitness in Charleston, South Carolina, long known for its pristine and spa-like setting, has been on the forefront of the movement to protect the health and well-being of their clients while offering them a wide range of ways to stay fit.  The fitness studio (one that counts Bill Murray amongst its loyal clients) is kicking off a phased reopening while offering a wide variety of online workouts – from classes to private training sessions. It’s all part of Longevity’s mission to help its clients stay in optimum shape both physically and mentally. 
The boutique club reopened the first phase of its physical studio for private sessions and access to the open gym floor by appointment only. As of June 1st, Longevity Fitness began adding back reduced class sizes of its Pilates and group training. The phased reopening is just another step in Longevity’s successful navigation of a pandemic that has thrown many fitness clubs for a loop.
Since its inception in 2015, Longevity Fitness has built a dedicated following as a boutique fitness club known for its cleanliness, spa-like elements, alluring scent, and open and airy feel. When coronavirus caused the center to temporarily shutter, owner Jennie Brooks and her team quickly pivoted to find a way to offer signature Longevity training sessions at home. 
Since then, the studio has hosted a wide variety of livestream classes led by their certified personal trainers, Pilates and yoga instructors. Online classes feature workouts that can be done from home with minimal equipment (a mat, dumbbells, resistance bands, etc.). Classes include a variety of Pilates mat-based workouts, Stretch, HIIT and strength-focused routines, TRX, and more. Anyone can access Longevity Live classes via the private Longevity Fitness Charleston LIVE Facebook group. Donations for the classes are appreciated and can be made by signing up for a class through the Mindbody App or Longevity Fitness Charleston website.  The team at Longevity Fitness is also continuing to add to their library of Longevity On Demand workouts that are available via subscription. Subscribers get access to the full selection of Longevity On Demand classes, including a special “Body By Bill” TRX workout video featuring Murray himself. In addition to online classes, Longevity Fitness’ trainers will continue to offer live, private virtual sessions with clients to help them stay accountable, connected and on track – even if they opt to do so from home.
Longevity Fitness owner Jennie Brooks founded the club to have a boutique hotel vibe with a focus on wellness as a lifestyle. She and her team of dedicated staff are looking forward to continuing to build a happy, health-conscious base of clients across the country – whether they opt to visit online or in person. 
To learn more about Longevity Fitness, visit www.longevityfitnesscharleston.com.

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