May 21st, 2020

// Beli Announces New Product Line to Fill A Major Void In The $23B Fertility Market

Beli Announces New Product Line to Fill A Major Void In The $23B Fertility Market

Beli’s proprietary, science-backed Vitality blend is the first of its kind focused on men and includes all-natural Shilajit as a key ingredient; draws seed round investors and early customer traction

Seattle, WA – May 19, 2020 -- Beli, Inc., science-backed prenatal products helping couples conceive healthy pregnancies, today announced the launch of its first line of clean, science-backed modern prenatal vitamins for men that fills a huge void in the $23 billion fertility market. The company announced a campaign called #spermcounts bringing awareness to the importance of optimizing sperm health to increase a couple’s chances for a healthy pregnancy. 

Beli VitalitySM, a male prenatal, was specially formulated to help the 100+ million people trying to get pregnant each year increase their chances of conceiving and sustaining a healthy pregnancy.  Research and market data trends from the National Institute for Health and others prove that fertility issues are on the rise.  1 in 5 couples will seek fertility care over their lifetime. More than 40% of couples who have fertility issues are due to poor sperm quality and quantity on the male side of the equation. According to the Eunice Kennedy Shriver National Institute of Health and Human Development reports that overall, one-third of infertility cases are caused by male reproductive issues, one-third by female reproductive issues, and one-third by both male and female reproductive issues or by unknown factors. In fact, only 1 in 4 men have optimal semen quality.  It’s been well established that nutritional deficiencies in the man contribute to risk factors around sperm health, fertility, conception, miscarriage, birth defects, overall health, and the future health of the baby, so the emphasis on nutritional optimization for the male is critical. 

“Some factors related to fertility are beyond your control. But you would be surprised how much power you have over the health and vitality of your sperm,” says Edmund Sabanegh, MD, Department Chair of Urology at Cleveland Clinic.

“Fertility and reproductive health is a $23 billion dollar industry and growing at warp speeds but men are often overlooked in the pregnancy equation, despite the fact sperm health is 50% of the equation and plays a dramatic role in not only creating, but also sustaining a successful pregnancy,” said Joni Hanson Davis, CEO and Founder of Beli. “Despite the importance of the male side of the equation, the vast majority of products in the market have been focused on women. It is surprising that in 2020, women still bear the physical and psychological burden of getting and staying pregnant when science is telling us men’s sperm health is just as important as her egg health. One of the easiest ways to increase sperm health is to take a male prenatal that is optimized for his reproductive health. If you are in your reproductive years, we believe men should be taking Beli over a general multi-vitamin.” 

Davis continued, “With stories hitting daily about the massive decline in sperm counts, couples having children later in life, pressure to freeze eggs, rise in infertility treatments, and the growth of fertility centers and sperm banks, one of the easiest things we can do and what we must do is get healthy during our reproductive years – and that goes for both him and her. We need to elevate that message because science tells us this is a big part of the equation that is not being addressed.”

That message is resonating with customers who are seeking out Beli to help increase their chances for a successful conception and pregnancy. "Beli was referred to us by my husband’s sister. She had heard from a friend of a friend who had used Beli to get pregnant. She recommended it to us because my husband had some personal concerns about his fertility.  We ordered a bottle to see how it would go. He took the pills diligently and within the first month off birth control, we were pregnant.” – Beli customer Hailee. You can read more in her path to pregnancy story.

Beli Vitality for Men

Most men produce millions of new sperm every day and it takes around three months to fully mature. A lot can happen in those three months that can affect the overall health and capabilities of that sperm. The sperm provides 50% of the genetic material for the baby, and if the sperm is not healthy enough to preserve that material or penetrate the egg, that fetus will never occur or probably develop.

Evidence shows that the most common cause of sperm deficiencies are nutrient shortages. Just like women, men’s bodies need different vitamins and minerals to produce healthy sperm. Taking steps to maintain sperm health, even if no fertility issues are present, can dramatically improve how quickly the woman conceives and the viability of that conception.

Beli’s Vitality provides men with the right nutrients optimized for reproductive and sperm health, with some amazing bonus benefits of energy, balance, and overall wellness. Beli’s proprietary Vitality blend is the first to include the all-natural Shilajit as a key ingredient to improve sperm quality and overall fertility potential of men. Clinical investigations have confirmed Shilajit’s effectiveness in improving sperm count and overall sperm quality.

Beli includes high-quality ingredients that have been clinically proven to help:

  • Improve sperm health
  • Increase sperm count
  • Protect sperm while they grow
  • Improve sperm quality
  • Increase egg penetration
  • Balance acid-alkaline balance so sperm survive and work properly
  • Naturally boost energy
  • Improve cellular health

“In our opinion, Beli is one of the best male fertility supplements out there. Beli’s supplement contains a proprietary ingredient blend specifically designated to improve sperm count, sperm growth, sperm quality, and sperm motility. Every single ingredient in Beli is thoughtfully included due to research indicating how that particular ingredient will improve a man’s sperm,” said of Arielle Spiegel, CEO and founder, CoFertility. “Beli is basically the gold standard of male fertility supplements, and they’ve really done their diligence to make sure they’ve included everything you need and none of the junk that you don’t.”

Numerous scientific studies published on the National Institute for Health have proven that nutrients like L-carnitine, Vitamins C and E, N-acetylcysteine, Zinc, and Coenzyme Q10 could increase male fertility four-fold. One study from the International Journal of Reproductive BioMedicine found that a combined supplementation of folate and zinc for a period of 26 weeks increased total sperm count in men with optimal and sub optimal sperm counts. In fact, it increased normal total sperm count by 74 percent. Also interesting in this study, before supplementation was started, seminal folate and zinc levels were not significantly different in the fertile and sub-fertile men. This may indicate that even though low folate was not the cause for lower sperm counts, supplementation still helped. 

"Trying to conceive is hard enough for a couple. It is even harder when the man does not know how to support his partner. Beli is a solution that allows the man to actively involve himself in the health and vitality of a pregnancy and share the responsibility of reproductive health. I am so excited to see a product that empowers men to help make the trying to conceive journey as successful as possible," said Jess Milanes, Host of Real Talk:  Women’s Health and Fertility.

“Your fertility can be an incredibly empowering aspect of your health; the more work you do to nourish it today, the better off you’ll be down the road,” said Davis.  “So, think of Beli as your secret weapon in the pregnancy equation. This one habit of taking a daily vitamin will help you get the critical nutrients needed and improve your odds of successfully making your mini me.”

About Beli

Beli is designed to create a positive foundation of health through one small, yet significant act of a daily vitamin. Beli is modernizing the nutritional science market bringing the latest research, science, data, and innovation to consumers to solve some of the most pressing health needs facing us today, including reproductive, prenatal, and fertility, among others to come.  Our bodies are constantly changing and rejuvenating, which is amazing, but what those cells are being created from is what we consume. What we put in our mouths is one of the biggest factors how our bodies work and feel, and perhaps the only thing we can control. Our formulas contain high quality, highly activated, bio-available ingredients at optimized levels to ensure nutrients are readily absorbed by the body and can do their job in the way they are intended. Beli takes pride in researching and producing each product with great care and integrity. All products are vegan friendly, gluten free, GMO free, made in an FDA registered facility in the United States, and follow the Good Manufacturing Process Guidelines (CGMP).

Visit us at to learn more about the science behind Beli and follow us on Instagram, Facebook, and Medium.


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