December 23rd, 2019

// Breast Reduction Plastic Surgeries Among Most Popular for Men

Breast Reduction Plastic Surgeries Among Most Popular for Men 

Expert surgeons at the Nordesthetics clinic explain that the popularity of male breast reduction is fueled by the need to appear more masculine. According to them, male patients tend to choose facial plastic surgeries for the same reason.

December 19, 2019. According to the statistics of the American Society of Plastic Surgeons, male breast reduction is among the top-5 most popular men’s plastic surgery procedures with 24,753 such surgeries carried out in the US in 2018. A similar level of popularity of male breast reduction is registered in Europe where the British Association of Aesthetic Plastic Surgeons includes this procedure among the UK’s top-5 most popular male surgeries.

In some clinics, gynecomastia surgery has become the most popular male plastic surgery comparable in popularity to female breast augmentation. There are surgeons who claim that male breast reduction has become the new “staple procedure.”

“Male breast reduction is the most often requested male plastic surgery procedure at our clinic,” confirmed Dr. Andrius Pajeda, a surgeon at the Nordesthetics clinic - the leading plastic surgery center in the Baltics. “I think the main reason is that the breast is one of the most noticeable gender features not only in female but in the male body as well. Larger breasts are often considered ‘unmanly,’ which is the reason why men are so interested in their reduction.”

Male breast enlargement is most commonly caused by an imbalance between the female hormone estrogen and male hormone testosterone. In some cases, the male breast enlargement does not depend on the patient's physical activity or diet and plastic surgery remains the only solution.

According to Dr. Pajeda, the desire to highlight the gender features also explains why facial corrections are so popular among men. Facial surgeries, especially the nose and eyelid corrections are also high on the list of the most popular choices of male patients.

The new developments in male plastic surgery also confirm that patients are looking for a more masculine appearance. The technique of abdominal etching is a good example. This new procedure allows the surgeon to sculpt the ‘six-pack look’ of the abdomen using liposuction - the removal or transfer of body fat. Experts predict that abdominal etching will constantly grow in popularity as liposuction and abdominal plastics are already high on male plastic surgery wish-list closely following the nose correction and breast reduction surgeries.

“Generally speaking, I’d say that men are very practical about their plastic surgeries. They start with the most noticeable features and end with intimate. Although penis enlargement ads create the impression that this is the ultimate goal of manliness, actually the intimate surgery is at the bottom of the most popular male surgical procedures list, at least in our clinic” commented Dr. Pajeda.

The scale of men’s plastic surgery at the Nordesthetics clinic is growing continuously. The clinic’s surgeons have treated almost 290% more male patients this year than the previous year. This trend is expected to continue as the growth of men’s plastic surgery is registered worldwide. Gynecomastia, rhinoplasty, liposuction and abdominal surgery remain the top priorities of men who choose the Nordesthetics clinic because of high-quality service and affordable prices.

Nordesthetics clinic is one of the leading centers of medical tourism in the Baltic states. Located in Kaunas, Lithuania, the clinic provides plastic surgery procedures to foreign patients of whom the majority come from the UK and other EU countries. Nordesthetics clinic offers European standards of high-quality surgery for prices 2-3 times lower than those in the UK and Western EU. In addition to that, the clinic provides full travel support to their patients as well as personal assistance during their stay.

The price of gynecomastia surgery at the Nordesthetics clinic is 1,800 Eur, which is 2-3 times lower than in the UK. The same ratio is valid for rhinoplasty and other most popular men’s plastic surgery procedures.


Nordesthetics is a private plastic surgery clinic in Kaunas, Lithuania, part of Nordclinic, offering high-quality services and focusing on foreign patients. It is equipped with modern diagnostic and surgical facilities. Medical professionals at the clinic speak fluent English and show personal attention to every patient.


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