July 30th, 2019

// Harper Wilde Expands to Offer All Core Essentials

Harper Wilde Expands to Offer All Core Essentials

Female Founded Brand Launches the Softest Bralette and Sports Bra Yet

New York, NY (July 30, 2019)- Harper Wilde, the brand that continues to empower and celebrate all women, is thrilled to expand its core offering to two new product categories today: sports bras and bralettes.  Soft as butter and supporting her in all the right places, the sports bra and bralette were designed to be the most comfortable options on the market. Driven by new technology and customer needs, these products reflect the brand's commitment to high quality at accessible prices. Similar to the rest of Harper Wilde's line, the new products will come in a variety of shades of nude to suit different skin tones, range in size from XS - XXXL, and retail for $45. Continuing with the Harper Wilde brand mission to become the go-to for all intimates for all women, co-founders Jenna Kerner and Jane Fisher surveyed their customer community and found a sports bra and bralette were the top two requested products. From there, the duo set out to create the most comfortable sports bra and bralette known to woman. Embracing this era of body positivity and comfort, the bralette was a natural product progression for the brand. Harper Wilde's new bralette, The Bliss, has a clean, seamless look with a v-neck front and back. It lays flush with her body, matching her skin tone to complement any look. With a butter-soft touch for lounging around all weekend or for a long day's work, the fabric allows her natural curves to show, while the proprietary band construction provides lift, without the underwires.

The Move, the brand's core sports bra, marries extreme comfort with solid support, inspired by a woman's real needs during her daily workouts.This compression-style racer-back bra has a flexible lightweight fabrication of nylon and spandex, with specialized technology that quickly absorbs sweat and reduces odor. The long-line body sits lower on her core and won't ride up, while the knit-in details on the straps and between the boobs provide extra support and allow for wide range of motion. The inside band reads "Lift Up The Ladies," a reflection of the brand's core mission, to power up her work outs or power her through her every day. In line with the brand's focus on convenience and thoughtful designs, there is a pocket in back, perfect for keys, a phone, or a credit card. The medium intensity bra will support her through every deadlift, hill climb, and 102 degree chaturanga.  

With the launch of these new silhouettes, Harper Wilde continues its commitment to comfort, convenience, and quality at fair prices. The new styles are available exclusively on HarperWilde.com. The Bliss retails at $45, The Move at $45; both products are nearly half the price of existing options.


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