November 29th, 2019

// L’Oréal Paris calls on Canadians to nominate extraordinary women for the 2020 Women of Worth Grant Award Program

L’Oréal Paris calls on Canadians to nominate extraordinary women for the 2020 Women of Worth Grant Award Program

For the fourth consecutive year, $110,000 in charitable grants will be presented on International Women’s Day to 10 Canadian women who are making a beautiful difference in their communities and the world
TORONTO, ON – L’Oréal Paris Canada today announced submissions for the Canadian edition of the 2020 Women of Worth Grand Award Program are open now through January 5, 2020 at
Proudly entering its fourth year, the signature philanthropic initiative honours a diverse group of trailblazing Canadian women. The awards shine a spotlight on extraordinary women who selflessly volunteer their time to serve their communities and make a positive impact on the lives of others. Now through January 5, 2020 all Canadians are encouraged to nominate women who demonstrate commitment and leadership, make significant contributions across a breadth of causes and important initiatives and strive to create a more beautiful and accepting world for everyone.
“These remarkable Canadian innovators possess unrelenting drive, passion and commitment and inspire us by their generosity and selflessness for the crucial causes they champion,” said Milan Mladjenovic, General Manager, L’Oréal Paris Canada. “Every year, we are deeply moved by the personal motivations of the honourees and the beautiful impact their accomplishments continue to make to the lives of others and our world. These women show tremendous heart in all that they do, and we are humbled by their spirit and achievements.”
The nominees will be judged on four distinct criteria: addressing a crucial need in the community; the impact their inspiring contributions have made; their innovation on developing solutions; and their passion to evoke change and inspire future generations. The 10 select women will each receive a $10,000 donation to their non-profit cause and the chance to be recognized as a L’Oréal Paris Women of Worth honouree – joining an esteemed alumni of women who continue to make a tremendous impact in their communities. Additionally, the 10 honourees will receive an all-expense paid trip for two to Toronto to attend the notable, star-studded awards gala hosted by L’Oréal Paris on March 8, 2020, coinciding with International Women’s Day.
I am extremely honoured to be part of the L’Oréal Paris Women of Worth alumni.  As a small grassroots organization, it is difficult to receive the exposure you need to advocate for your cause,” said Lynne Rosychuk, 2019 Women of Worth Canada National Honouree. “As a result of being named the National Woman of Worth Honouree, our organization – The Jessica Martel Memorial Foundation - has gained global recognition and been acknowledged in the House of Commons by our MP, Dane Lloyd. We have also received many donations and support from new volunteers. It is difficult to talk about domestic violence and I truly appreciate the opportunity L’Oréal Paris gave me to platform the important work we are doing”.  
The innovations of past award recipients have resulted in significant advancements in supporting Canadian families struggling with food insecurity; providing means for families to break free of domestic violence; increasing accessibility of cultural and tourist services for those living with limited physical abilities; evolving the preservation and protection of our environment and lifting socio-economic barriers of access to menstrual products for Northern Indigenous communities.

How can one not feel inspired after seeing the astounding difference a few people can make to effect real change in their communities and beyond,” said Aja Naomi King, L’Oréal Paris Ambassador.
Aja Naomi King and the 2019 Women of Worth Honourees.
Photo credit: L’Oréal Paris c/o Ryan Emberley In February 2020, the 10 nominees will be announced, and Canadians will have the opportunity to vote for a National Honouree to be awarded an additional $10,000 grant for her non-profit cause. At that time, the public can visit to read more details about each Honouree’s inspirational cause. Voters can cast one online vote per email address, each day until March 4th. These votes will be a contributing factor in the judging panel’s selection of the 2020 National Honouree.
To learn more about past Canadian Honourees, or to nominate a woman making a difference, please visit
About L’Oréal Paris
L’Oréal Paris, the world’s no.1 beauty brand, is dedicated to empowering women and men by offering the most luxurious and innovative products and services available in the mass market. For most, the name “L’Oréal” is immediately evocative of the brand’s signature phrase, “Because I’m Worth It.”— the tagline behind the legendary advertising campaign for the Superior Preference® hair colour launch in 1973. Today, it represents the essence of the L’Oréal Paris brand as a whole, a spirit which is about helping every woman – and man - embrace their unique beauty while reinforcing their inner sense of self-worth. For more than 100 years, L’Oréal Paris has held an unparalleled commitment to advancement in technology, innovation and research, providing ground-breaking, high-quality products for women, men, and children of all ages and ethnicities in five major beauty categories:  cosmetics, skincare, hair color, haircare, and men’s grooming.
Twitter: @lorealparisCAN
Facebook: @lorealpariscanada
Instagram: @lorealmakeup
Hashtag: #womenofworthCAN


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