June 17th, 2015

// Recap of the @telus TELUS Walk to Cure Diabetes for JDRF

Recap of the TELUS Walk to Cure Diabetes for JDRF

Date: June 14, 2015
Venue: Bruce's Mill Conservation Area
City: Whitchurch-Stouffville
Walk Length: 5 km
Check In: 9:00 a.m.
Start Time: 11:00 a.m.


What a great event for support of Diabetes and the JDRF. The walk was so unique you even got your own FITBIT! Thank you for the invite TELUS!

The Background

This was the 8th year of TELUS’ title sponsorship of the Juvenile Diabetes Research Foundation’s (JDRF) signature, nationwide fundraising event, the TELUS Walk to Cure Diabetes. As you likely know, the walk raises money for JDRF to continue funding critical research to find a cure for diabetes and its complications. This research helps develop advanced treatments to improve the lives of people living with Type 1 Diabetes.


The TELUS Walk to Cure Diabetes is also a signature event in our TELUS Days of Giving initiative. In its 10th year, TELUS Days of Giving brings together 16,000 team members, retirees, family and friends across Canada and around the world to volunteer for local causes of their choice to make positive, heartfelt and lasting connections within the community. As a company that is dedicated to health and technology, the Walk to Cure Diabetes is a cause that’s especially close to our hearts.


The Challenge

The challenge, if you were keen to accept it, is to sign up for your local walk and encourage your friends, family and online community to join you. But that’s not all. We also want to provide you with a Fitbit, courtesy of TELUS, so you can prepare for the walk and track your progress.

The hashtags used were #actsofgood and #TELUSWalk hashtags and the @telus handle.

The Goal

The goal is simple –they wanted to get as many Canadians as possible walking for a cure and helping raise to awareness for the amazing work being done by the JDRF. They also encouraged people to donate to this very important cause.

We believe a cure will be found within our lifetime, but we must work together to be successful. Your help will bring us one step closer to finding a cure.  

Check out some of the photos from the event below:

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