Swiss Chalet partners with WW to showcase healthy menu items
Making healthy food choices while dining out has never been easier
October 16, 2018: Swiss Chalet is excited to announce its partnership with WW (recently changed from Weight Watchers) which showcases the restaurant’s healthiest menu choices, making it easier than ever for those focused on wellness and weight loss to make dining out choices that work for their lifestyle.
“Canadians love their Swiss Chalet, and they also want to eat healthy. We also know that making the healthiest menu choices requires more than simply counting calories,” says Tallis Voakes, Executive Corporate Chef, Swiss Chalet. “The WW SmartPoints system takes the guesswork out of menu ordering for our customers by assigning a value that looks at food holistically.”
Assigning SmartPoints to Beloved Swiss Chalet Menu Items
Swiss Chalet’s new menu will have a WW branded page, showcasing the point values for key menu items recommended for those focused on healthy living and weight maintenance. Each item will showcase the WW SmartPoints® value – the WW patented system that uses nutritional science to assign an easy-to-use number to foods based on calories, saturated fat, sugar, and protein.
One of the biggest challenges to weight management and healthy living can be dining out. Swiss Chalet is all about real food, made fresh daily and this philosophy fits so well with the WW messaging of wellness and inspiring people to make healthy choices without sacrificing the things they love. Assigning SmartPoints to the best menu choices for those who are health conscious takes the guesswork out of ordering. Calories establish the baseline of how many WW SmartPoints values the food is worth; saturated fat and sugar increase the SmartPoints value, and protein lowers the value. In December 2017, WW launched WW FreestyleTM, its most livable program yet, which designated more than 200 foods with a SmartPoints value of 0, including skinless chicken breast. This is great news for people who love Swiss Chalet’s Classic Quarter Chicken Dinner. Depending on your choice of side, this can be a 0 points meal! Add the Signature Chalet Dipping Sauce? Just 1 SmartPoints.
Making it Easier to Make Healthy Choices
Even if customers don’t follow the WW program, the familiarity of the brand’s SmartPoints system will resonate with guests, and make it easy for them to make healthy choices. “The lower the SmartPoints, the better the choices,” says Voakes. “It’s much easier than trying to decipher calories, sugar and fat content. This partnership makes eating out simple and healthy.”
About Swiss Chalet
Swiss Chalet® is all about real food made fresh daily, by real people. That's why it’s been a Canadian favourite since the doors first opened way back in 1954. Swiss Chalet® is known for its fresh, never frozen, Canadian rotisserie chicken, and fresh-cut daily fries. They’re also famous for their Signature Chalet Dipping Sauce that is simmered to perfection every day. Whether it's in the dining room, take-out, or delivery, Swiss Chalet® is committed to providing high-quality food with home-style Canadian service.
About Recipe Unlimited Corporation
Founded in 1883, RECIPE Unlimited Corporation is Canada's oldest and largest full-service restaurant company. The Company franchises and/or operates some of the most recognized brands in the country including Swiss Chalet, Harvey's, St-Hubert, The Keg, Milestones, Montana's, Kelseys Original Roadhouse, East Side Mario's, New York Fries, Prime Pubs, Bier Markt, Landing, Original Joe's, State & Main, Elephant & Castle, The Burger's Priest, The Pickle Barrel and 1909 Taverne Moderne. RECIPE’s iconic brands have established the organization as a nationally recognized franchisor of choice. As at July 1, 2018, RECIPE had 1,379 restaurants, 1,318 of which are located in Canada and the remaining 61 locations are located internationally. Eighty-five per cent of RECIPE’s restaurants are operated by franchisees and joint venture partners. RECIPE’s shares trade on the Toronto Stock Exchange under the ticker symbol RECP. More information about the Company is available at www.recipeunlimited.com.
About WW
WW is a global wellness company and the world's leading commercial weight-management program. WW inspires millions of people to adopt healthy habits for real life. Through their engaging digital experience and face-to-face group workshops, members follow the WW livable and sustainable program that encompasses healthy eating, physical activity, and a positive mindset. With more than five decades of experience in building communities and their deep expertise in behavioral science, WW aims to deliver wellness for all. To learn more about the WW approach to healthy living, please visit ww.com/ca. For more information about their global business, visit the WW corporate website at corporate.ww.com.
