US Open generates estimated $39 million in sponsorship revenue for 2025 edition, reveals GlobalData
Seven brands sponsored the 2025 edition of the US Open, with American Express, Rolex, and Lexus entering into substantial agreements estimated at an annual value of $6.25 million each. Overall, the annual sponsorship revenue for the 2025 edition of the tournament is estimated to be $39 million, according to GlobalData, a leading data and analytics company.
GlobalData’s latest report, “Post Event Analysis – U.S. Open (Golf) 2025,” reveals that the domestic media revenue for the 2025 US Open is valued at an estimated $40 million. The total prize pool for the 2025 edition was set at $21.5 million, mirroring the amount allocated for the 2024 tournament.
Olivia Snooks, Sport Analyst at GlobalData, comments: “The sponsors of the US Open primarily sponsor the USGA, which oversees several golf championships, including the US Open, but also the US Women’s Open, US Amateur Championships, and the US Senior Open. There were also no new sponsors for the 2025 edition of the US Open.”
In 2020, NBC secured the domestic broadcasting rights to the US Open, with the partnership expected to extend through 2026. This arrangement followed the early termination of the agreement with Fox Sports. NBC attracted 5.4 million viewers on the final day of the 2025 US Open, making it the least-watched US Open final round since Bryson DeChambeau’s inaugural victory at Winged Foot in 2020.
Snooks continues: “NBC encountered criticism for its coverage of the 2025 US Open, with viewers expressing dissatisfaction over an abundance of commercials, restricted streaming availability, and subpar production quality. The network, responsible for broadcasting the event on NBC, USA Network, and Peacock, provided nearly 300 hours of coverage but faced allegations of placing profit over the viewer experience.”
J. J. Spaun secured $4.3 million for his victory in the 2025 US Open, equaling the earnings of the previous year's winner, Bryson DeChambeau. Rory McIlroy, winner of the 2025 Masters, received $4.2 million, while Scottie Scheffler, the champion of this year's PGA Championship, was awarded $3.4 million. Robert McIntyre, the runner-up at the 2025 US Open, was awarded $2.3 million, whereas Viktor Hovland earned $1.4 million for his third-place finish. Cameron Young, Tyrrell Hatton, and Carlos Ortiz, who finished in a tie for fourth place, each received $878,815.
Snooks concludes: “The prize money for the 2025 US Open is the most substantial among the four major golf tournaments, higher than that of the Masters, the PGA Championship and the Open Championship. Despite the prize money remaining unchanged from the 2024 to the 2025 edition, it represents a significant growth compared to four years prior, when the total amount stood at $12.5 million, with the champion earning $2.25 million.”
