WaldenFarms® Announces Salad Dressings with
Improved Ingredients and Natural Flavors Inside and New Look Outside - Bringing Unmatched Attributes to Consumers!
ZERO Calories, Zero Net Carbs, Zero Sugar, and Zero Fat!
Rochelle Park, NJ – July 2021 – Walden Farms® introduces a major re-brand across its product line, beginning with 22 salad dressing varieties, to be followed by the other segments, including coffee creamers, condiments, dips, spreads, sauces, and syrups. The improved recipe, now with natural flavors, will also be tastefully reflected by a new design highlighting key nutritional claims and engaging food photography. The Walden Farms’ dressings are proudly free from artificial flavors and dyes, made with real vegetables, fruit fibers, and ingredients. Offering a full line of specialty condiments and food enhancers with zero calories, zero net carbs, zero sugar, and zero fat, Walden Farms uniquely provides consumers with unmatched attributes vs. other brands in the marketplace. Additionally, all products are keto-friendly, gluten-free, kosher, and have no high fructose corn syrup, and most are vegan, dairy-free, and cholesterol-free.
Walden Farms’sproducts appeal to multiple consumers, including those who don’t want to waste their calories on high fat dressings and condiments, as well as those who follow a vegan, gluten-free, or keto diet. They also strongly resonate with people living a healthy, active lifestyle or looking to manage their weight or control their diabetes.
The brand refresh coincides with the debut of an engaging new website www.WaldenFarms.com, where people can find appetizing recipe ideas, nutritional facts, product details, store locator information, or easily buy direct online.
Consumers who watch calories and carbs use salad dressings 30 percent more than the average consumer, and nearly half of that audience seeks dressings that have zero calories, fat, sugar, or gluten*. These consumers know more than anyone that ‘Small Swaps Save Calories™’. “Walden Farms’s Dressings allow people to control calories, fat, carbohydrates, gluten or sugars, without giving up great taste,” says Deborah Sidney, Senior Brand Manager for Walden Farms. “Walden Farms’s dressings are incredibly versatile, such as for spreading on sandwiches, dipping with vegetables, and using as marinades for cooking!”
With creamy and vinaigrette varieties in 22 flavors, Walden Farms has a salad dressing for every palate, including Bacon Ranch, Balsamic Vinaigrette, Bleu Cheese, Caesar, Chipotle Ranch, French, Honey Dijon, Italian, Ranch, Raspberry Vinaigrette, Sesame Ginger, and Thousand Island. Walden Farms’s salad dressings are available in 12-ounce bottles for a SRP of $4.99 at natural and grocery retailers nationally and is also sold online directly at waldenfarms.com.
Walden Farms is Making Healthy Taste Delicious™. For a variety of recipes, including salads, sandwiches, smoothies, entrees, desserts, dips, and more, visit www.WaldenFarms.com
About Walden Farms
Since 1972, Walden Farms has been the leader and pioneer in bringing delicious-tasting zero calorie and zero fat salad dressings to heathy eaters. Walden Farms expanded its calorie-free platform into other categories, including syrups, coffee creamers, condiments, spreads, dips, and sauces. For nearly 50 years, Walden Farms has been offering a full line of specialty condiments and food enhancers with zero calories, zero net carbs, zero sugar, zero fat, and unmatched attributes versus other competitors in the marketplace. Today, the company continues to evolve to meet the needs of the growing consumer base who demand more transparency and clean products and still choose low calorie and low carb products.
*DIG Insights Market Research Study n=500, September 2020