Woman of Color Founded Silk and Sonder Lands $4.2M Seed for Monthly Women's Mental Wellness Program
San Francisco, CA - September 8, 2020 - Silk and Sonder, the first ever monthly planner journal aimed to empower women with their daily self-care, now has a new round of capital to expand its subscription-based mental wellness company.
Redpoint Venture led a $3.6 million seed round with participation from two angel investors. The new funding gives Silk and Sonder a total of $4.2 million in funds raised according to founder and CEO Meha Agrawal. The company raised a pre-seed round in 2019 backed by Red Giraffe Advisors, 122West Ventures and 500 Startups. In 2019, the company began offering monthly subscriptions for $19.95 that include a hand-curated journal delivered each month with pages for life-coaching exercises and mood and habit trackers. Each month's issue, which boasts new themes like "Admiration" and "Vulnerability", includes a blend of productivity and planning, introspection and mindfulness, and lifestyle content. Subscribers also have access to a private community for peer-to-peer support and virtual content. Agrawal had the idea for the San Francisco-based company three years ago to help women form new habits, practice mindfulness and partake in activities to heighten self-awareness.
"Silk and Sonder is a habit in and of itself, and that is part of what makes it easier to keep up with it," says Agrawal. "I saw our audience feeling discouraged with the bullet journal, in part because they couldn't get theirs to look like the ones they were seeing on social media. Here, you can find an online community that fosters space for mental clarity, but also a space to show off your creativity."
The new funding will be used to elevate emotional health offerings by understanding insights about users, including drawing correlations on behavioral patterns and emotional health. Many of the women in Silk and Sonder's community share information about their lifestyles, beliefs and values, all aspects that Agrawal says, will contribute to a more personal interaction with the brand. She is also building a world class team who believes in the power of creating multi-touchpoint (physical, digital, experiential, and social) wellness experience that provides members transparency on their emotional health. For more information visit, www.silkandsonder.com.