Rodial Launches Bee Venom XXL Super Serum NEW YORK, NY - November 24 2025 - Rodial is unveiling its latest innovation in high-performance skincare with the launch of the Bee Venom XXL Super Serum ($495), a new supersized edition of the brands cult-favorite Bee Venom Super Serum. This luxurious 100 ml bottle delivers three times the amount of the original serum, elevating one of Rodial’s most iconic formulas into a supersized, prestige treatment. Inspired by founder Maria Hatzistefanis’ fascination with the legendary “Hollywood Bee Facial” - where bee venom acts as nature’s peptide to firm, lift, and rejuvenate the skin - Rodial first developed its Bee Venom Super Serum by working with top scientists to create a safe, pain-free formula that could replicate those red-carpet results at home. The result was a breakthrough serum powered by ethically derived melittin peptides that help boost collagen production, smooth fine lines, and visibly firm the skin for a plumper, fuller appearance.

Key Benefits: • Bee venom melittin peptide helps to smooth and firm the skin• Marine collagen helps plumps skin through elasticity• Red seaweed extract is known to have skin-smoothing and moisturizing properties• P-cell helps to improves the skin's elasticity for a lifting effect• Gluconolactone PHA helps to gently exfoliate the skin for a smoothed complexion About RodialRodial is a luxury skincare brand known for its innovative, science-led formulas that pair high-performance actives with bold, results-driven ingredients. Founded by beauty entrepreneur Maria Hatzistefanis, the brand has become a global favorite for its targeted treatments, sophisticated textures, and sleek, modern aesthetic.