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CHAMILIA SUPPORTS AMERICAN CANCER SOCIETY
IN MAKING STRIDES AGAINST BREAST CANCER IN OCTOBER 2018
CRANSTON, RI (October 2018)—In honor of Breast Cancer Awareness Month, Chamilia ( www.chamilia.com), a Swarovski Company, announced that it has created the “2018 Limited Edition Love Wins Breast Cancer Give Back” Soft ID Bracelet in honor of the American Cancer Society’s “Making Strides Against Breast Cancer” initiative. The sterling silver soft ID Bracelet with 14K rose gold electroplating features a diamond-shaped plate with the words “Love Wins,” and is sold in a luxe white jewelry box (US MSRP $49).
“We wear pink, support pink every October, so we felt that rose gold was the right color for a bracelet that supports breast cancer awareness this year,” said Kristin Coaker, Head of Merchandising and Brand Communications forChamilia. “We truly hope that the Chamilia brand can be a small part of the joy and hope those currently battling this disease and all survivors need.”
There are more than 400 exclusive charms available from the Chamilia brand. The line is made from sterling silver or 14 karat gold and features genuine Swarovski Crystals, Swarovski Zirconia, or Murano glass. The brand follows strict Swarovski guidelines for quality and aesthetic standards.
Chamilia’s 2018 Limited Edition Love Wins Breast Cancer Give Back Soft ID Bracelet in support of Breast Cancer Awareness will be available July 16, 2018, at many of the brand’s more than 1,000 retail partners worldwide and on the Chamilia website, www.chamilia.com.
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About Chamilia
Based in Cranston, RI, Chamilia is an American company that was established in 2002. Since its purchase in 2013, it has been a member of the Swarovski Group, a world leader in quality and innovation. Each of the more than 400 exclusive charms available from the brand are made from .925 sterling silver or 14 karat gold and feature genuine Swarovski Crystals or Zirconia, or Italian Murano Glass. The brand follows strict Swarovski Group guidelines for quality and aesthetic excellence. For more information, please go to www.chamilia.com.
About Swarovski
Swarovski delivers a diverse product portfolio of unmatched quality, craftsmanship and creativity. Founded in 1895 in Austria, Swarovski Crystal Business designs, manufactures and markets crystals, natural and created gemstones, finished products such as jewelry, accessories and lighting. The company’s film division, Swarovski Entertainment, produces artistically accomplished feature films with global box-office appeal. The Swarovski Foundation was set up to honor the philanthropic spirit of the company by supporting creativity and culture, promoting wellbeing and conserving natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach, with over 2,350 stores in about 170 countries and more than 25,000 employees, www.swarovskigroup.com.
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