March 26th, 2019

// Chickapea Launches High-Protein Pasta with Loblaw Stores Countrywide


Chickapea Launches High-Protein Pasta with Loblaw Stores Countrywide

COLLINGWOOD, ON (March 26, 2019) – Chickapea is thrilled to announce the launch of its high-protein pasta line into Loblaw Market stores across Canada. 

Now the leading brand of pulse-based pasta in the country, Chickapea continues to make good on its mission to create good for the world through nutritious, organic meal options and impactful social contributions.

The brand’s listing with more than 330 Loblaw stores, which include Loblaws, Fortinos, Zehrs, Independent, Atlantic Superstore and more, puts Chickapea’s chickpea lentil pasta on shelves at well over 3,000 locations across North America.

“Since launching Chickapea in 2016, we have seen dramatic and exciting growth year-over-year,” said Chickapea Founder and CEO Shelby Taylor. “This expanded listing in Loblaw stores 

will help us meet market demand and make it more convenient for our fans, and anyone looking for healthy versions of the foods they love, to find and enjoy our products.”

Although the business has experienced rapid growth, Taylor has ensured its positive impact every step of the way. As both a Certified Women’s Business Enterprise and Certified B Corporation, Chickapea meets the highest, measurable standards of environmental and social responsibility. The company’s vision of Good with Every Bite includes donating 3 cents from the sale of every product to feed nutritious meals to children in need, in partnership with WE Charity’s School Nutrition Program.

Chickapea’s launch with Canada’s largest supermarket chain highlights the growth and acceptance of plant-based foods and plant-based proteins in the Canadian marketplace. According to a Nielson’s study, plant-based nutrition and diet saw a 15% sales increase in 2018 which is sprouting growth for retailers.

Constantly innovating to meet the growing healthy needs of consumers, Chickapea will also be

launching spaghetti and linguini, as well as a creamy Vegan Mac in the coming weeks.

Chickapea is a nutrient-dense, high protein pasta made with only two ingredients, organic chickpeas and lentils. It is a great option for those looking for a more nutritious alternative to the comfort food they already know and love. With great taste and texture, Chickapea is a favourite for a quick, easy and nutritious meal. It’s organic, certified gluten-free, non-GMO, vegan and kosher. 

Learn more about Chickapea at


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