Bumbu is back with an all-new video starring their new spokesman DJ Khaled.
The video sees DJ Khaled in a private yoga session with an instructor encouraging him to be the G.O.A.T., or “The Greatest of All Time.” As she prompts Khaled to “bring out the inner G.O.A.T.,” live goats fill the studio - one even posing atop Khaled’s shoulders! As funny as it looks, this “goat yoga” practice has become an increasingly popular trend in recent years.
Bumbu has been embracing goats as a tie-in with their tagline “The Greatest of All Time,” so goat yoga was the perfect marriage of their campaign with DJ Khaled’s permanent positivity.
DJ Khaled’s yoga mantra, “I am always progressing, I am always becoming,” means there’s always room for growth and development. “Always strive to be the G.O.A.T. in everything you do,” says Khaled. “Be the G.O.A.T. friend, the G.O.A.T. business partner, the G.O.A.T. team member, the G.O.A.T. to your significant other.”
Khaled’s Bumbu spot comes on the heels of the brand’s first G.O.A.T. video, starring Lil Wayne. It’s nice to know DJ Khaled and Lil Wayne share a love of both Bumbu and--of course--being the G.O.A.T.!
Click HERE to watch DJ Khaled doing goat yoga!
Click HERE to download the video!
Bumbu is a premium, all-natural craft rum distilled, aged, and bottled in Barbados at a beachside distillery opened in 1893. The rum is an authentic recreation of a Caribbean legend, made using a 400-year old recipe for the original “Bumbu” made by sailors of the 16th and 17th century West Indies. Using sugarcane sourced from eight different countries, distilled and blended with Barbados’ naturally coral-filtered water, and aged in once-used oak bourbon barrels, Bumbu is a rum of unrivaled complexity and smoothness, and has been awarded five gold medals - including two “Best in Category” honors - in two years at the Los Angeles International Spirits Competition.
About Sovereign Brands
Sovereign Brands is a family-owned, international wine & spirits company headquartered in New York. The company is owned and operated by the Berish family and partners with first-class producers from the world's most iconic wine and spirit regions to develop superior brands. Sovereign has a portfolio of successful brands including Luc Belaire, a smash-hit line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking packages, and is available in more than 100 countries around the world. The company’s portfolio also includes Bumbu, a craft rum brand from Barbados that ranks among the world’s most critically acclaimed rums, Cloud Chaser, a classic French Côtes de Provence Rosé, and Skeleton Vineyards, a range of accessible wines from Argentina and Austria.