October 26th, 2015

// Fashionistas and Trendsetters Can Play, Shop and Share

Fashionistas and Trendsetters Can Play, Shop and Share

Hudson Bay Screenshot Joe Fresh - CA Designer

 With Free Game for both Apple and Android Users

Kate’s Fashion IQ launched in Canada September 9

 Boca Raton, FL (September 23, 2015)— Fashionistas throughout Canada will soon have the chance to increase their fashion IQ, keep up with the latest trends in clothing and accessories, and buy the hottest items straight from their smart phone, while playing a free, fast, fun, mobile game. Kate’s Fashion IQ, the hot, new mobile app which released in Canada on September 9, will give style seekers a savvy, new type of fashion experience with one dynamic app where users can play, shop, and share.

Kate’s Fashion IQ is an Apple and Android-friendly mobile app featuring fast-paced fashion games designed to entertain and inform, while putting one’s knowledge of fashion to the ultimate test. The games — More or Less, Price it to Win, This or That, Name it to Win, and Designer Jumble —will award points, jewels and gems based on performance. Users can compare their scores and compete with other fashion aficionados while sashaying to the top of the leaderboard.

In addition to the daily games, Kate’s Fashion IQ can quickly turn a smartphone into an entirely new shopping experience. Users can stay up to date with the latest trends based on the hundreds of handpicked options selected by co-founder Susan Weinstein and fashion editors —Jen Johnson and Shana Harden— that will be for sale throughout the app, along with 84 distinct products featured each week. It will allow users to select items they like and buy them directly from the retailers’ website. A wide variety of clothes, shoes and accessories at every price level will be available to satisfy each woman’s individual shopping preference. Users can then share their favorites on social media.

“Play, shop, share -- that’s what Susan and I do and we wanted to bring that experience to women in one dynamic and entertaining app,” said Maria Longo, co-founder of Kate’s Fashion IQ. “It has taken nearly two years to perfect this app, and Susan and I have worked tirelessly to produce the best possible product for women, by women.”

In conjunction with the app, Kate’s Fashion IQ has launched a fashion website that will be updated each week with photos of the latest in fashion and popular trends. Products that are featured in the game will be highlighted on the website, along with tips every fashionista should know. “Susan’s fashion team has an extensive background in fashion and merchandising. Their tastes range from edgy trends to popular designs,” said Longo.

The app released in Canada on September 9 and will release in the United States approximately one month later. The free app will be available in the Apple Store and Google Play for both mobile devices and tablets.

Kate’s Fashion IQ was created by best friends and co-founders, Maria D. Longo and Susan Weinstein. The developers have residences in Boca Raton, Florida and Southampton, N.Y.


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