December 10th, 2012

// Fit or Flop? Casting American Fitness Series

According to their website:

Contestants come from all 50 states in hopes of becoming the Next Best Fitness Star. Fit or Flop, an online reality series features personal trainers and fitness instructors with a passion for fitness and dream to make it big. Grand prize winners receive a $150,000 prize package and are featured as an exclusive APOGEE brand.

Auditions aren’t easy though, you have to have what it takes and give it 110%. Contestants must first pass the initial round of auditions to then be featured on Initial auditions entail an introduction, workout demo of your program and Q&A session from our panel of celebrity judges and fitness experts. Contestants are judged on concept, star power, marketability, user-base and personality. Judges decide if you are a FIT or a FLOP to determine how America votes. If a “FIT”, you advance and have your audition and personal page featured on the website. If a “FLOP”, you can sign up and audition for the next season.

As the quest for the best continues, the contest is then opened up to the public for the next 60 days to vote daily on their favorite contestant. Not only can you vote, but also visit to laugh, cry and be inspired as APOGEE Media rolls out exclusive episodes. As a pilot program, this online web series has soared expectations and has taken America by storm. With the influx of interest and excitement, we are eager to start gearing up for season 2.

Fit or Flop is hosted and produced by APOGEE Media, (, the leading digital agency servicing the health, wellness and fitness industries. Innovating the industry as a whole, APOGEE Media is committed to delivering innovative solutions for healthy living. At APOGEE, we provide web, media, education, and business services to a diverse group of healthcare, fitness and wellness partners (our "network"). Through an integrated portfolio of products and services, we empower our network to lead their clients and communities to live vibrant, healthy lives.

That's a pretty cool idea. I wonder when Canada will get their own version so I can enter.


For press inquiries email -
For advertising/sponsorships email -
For Season I Official Rules and Regulations - click here
For general information email -
To be considered as a contestant click here.



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