April 24th, 2015

// FMF – Fitness Music Fashion – Michelle Lewin @insidefitness

MichelleIt is with great pleasure and excitement that the Capture Group and Inside Fitness magazine come together to launch the unparalleled FMF (Fitness Music Fashion) event series. The first event will kick off at Maison Mercer, in Toronto, on April 25, 2015, and will feature a special guest appearance by fitness sensation Michelle Lewin.

From there, these exclusive FMF events will travel across Canada, offering guests the chance to be a part of the first-ever premier lifestyle event series that brings fitness, music, and fashion together in one entertaining occasion. These dynamic events will combine several exciting components, including a VIP cocktail reception, a fitness model competition (featuring 10 male and 10 female competitors), a fitness fashion show, and a full night of dancing to music from one of the country’s hottest DJs.

Each event begins with the exclusive cocktail reception, offering complimentary, premium spirits and specialty cocktails, alongside a delicious range of hors d'oeuvres and canapés from Fuel Foods. This portion of the evening gives guests the opportunity to meet and mingle with other VIP attendees before the night truly begins. Following the reception, guests will witness an authentic, yet unique, fitness model competition where 20 premier applicants will strut their stuff as they try to win guests’ votes for our top model title. After the winners have been announced, attendees will enjoy an exclusive fashion show featuring the latest styles from athletic brands like New Balance and ICE GEAR Fitness Apparel

Following the fitness and fashion portions of the evening, guests can dance the night away to the sensational soundtrack provided by one of New York City’s hottest DJ’s, Ross One (Marquee, LIV, One Oak). Anyone attending one of our FMF events can look forward to all of these benefits, and more, as they party until last call and partake in this truly unrivalled, highly anticipated social experience.

Event Dates:

  • Toronto, Ontario - April 25, 2015

  • Montréal, Québec - May 23, 2015

  • Calgary, Alberta - June 20, 2015

  • Vancouver, British Columbia - July 25, 2015

  • Winnipeg, Manitoba - August 22, 2015

  • The Finals, Toronto, Ontario - October 17, 2015

FMF (Fitness Music Fashion) is an event for those who are passionate about healthy living, socializing, and having fun while looking great.

About Us
The Capture Group:
Experts in entertainment and hospitality the Capture Group owns and operates some of Canada’s top venues and is highly experienced in hosting world-class events. Capture Group has a combined 40-plus years in the event production and promotion industry and possesses strong relationships with key influencers and the industry elite across North America.

Inside Fitness Magazine:
As the nation’s leading industry publication for nearly 10 years, Inside Fitness is more than just a magazine: it is a brand that values and advocates a healthy and active lifestyle through its groundbreaking events and industry coverage.

Michelle Lewin:
Michelle is an internationally renowned fitness model and top-ranking competitor. She has quickly become one of the biggest stars in the industry, while maintaining her beloved girl-next-door attitude. Michelle is now one of the most famous fitness models in the world, with over 10 million people actively following her social media accounts. FMF will mark her first visit to Canada.

For additional details regarding these events please visit fitnessmusicfashion.com.


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