Viola, WI (February 2, 2016) — GoMacro®, a family-owned vegan food company with roots in organic farming, is thrilled to add a bit of international star-power to the company family: British singer-songwriter Ellie Goulding. Ms. Goulding, a pop and fitness icon, has partnered with the Wisconsin-based natural food company in a far-reaching partnership that includes new product development, international brand promotion and customer sweepstakes.
The relationship began when Ellie, a long-time GoMacro fan, posted about her love for MacroBars on Instagram where she is followed by a large fan base deeply interested in the star’s healthy lifestyle. Commencing in March 2016, GoMacro and Ellie Goulding will launch the partnership with a North American sweepstakes entitled the “Goulding Ticket.” The sweepstakes will involve specially marked GoMacro MacroBars packaged with a ticket and code to win VIP tickets to a June 21st Ellie Goulding concert at Madison Square Garden or a trip to Los Angeles for a personal workout with Ellie. GoMacro also plans to release a co-created “Ellie Goulding” MacroBar flavor this spring with a portion of sales going towards the homeless.
“MacroBars are my go-to snack after a workout and when I’m on tour. I love the taste and how they keep me satisfied for hours,” commented Goulding. “I am excited to begin my partnership with a brand that shares my values of healthy living and giving back.”
Goulding, who will be performing at the 58th annual Grammy Awards this February, is also well known for her dedication to healthy living, veganism, and marathon running. Ellie turns to MacroBars to stay energized during her hectic daily schedule. The new brand partnership aligns well with Ellie’s priorities of health, fitness, and community outreach and GoMacro’s mission to provide organically grown, plant-based nutrition for on-the-go families and athletes.
“We couldn’t think of a more perfect partner for GoMacro than Ellie,” said Jola Sonkin, CEO and co-founder of GoMacro. “She is an exemplary woman managing an incredible and demanding career who still finds time to exercise, eat well, and give back.”
GoMacro is a family-owned Non-GMO food company that believes plant-based, organic eating can be both convenient and delicious. GoMacro MacroBars provide a healthy balance of natural sugars, carbs, and plant-based protein that sustains energy between meals and replenishes after workouts. GoMacro is thrilled to embark on a long-term partnership with an internationally recognized role model that shares the company values of healthy living and giving back to communities.