October 9th, 2020



Grey State, in Collaboration with HeiQ, to Develop Masks Enhanced with HeiQ V-Block Technology New York, NY -October 9, 2020-Designed in response to the current pandemic, Grey State created a collection where comfort is key, and safety is paramount. The protective collection is made with comfortable fabrics with antimicrobial*, detachable face masks to complement, not complicate fashion. The face masks are enhanced with innovative HeiQ V-Block -a Swiss antimicrobial* technology which provides protection for fabrics against microbes. HeiQ V-Block technology does not irritate the skin and is non-toxic. HeiQ V-Block is US EPA registered, OEKOTEX® certified, ZDHC and bluesign® homologized. Treated textile articles are compliant with US FIFRA. "During these uncertain times, safety and comfort become top priorities when it comes to purchases. Physically and emotionally, consumers crave items that provide both reassuring comfort and a defense against external threats." Founder and CEO Saima Chowdhury states, "Here at Grey State, we offer our new 'Protective Collection'-combining both needs and offering customers items they can reach for day after day to provide built-in protection." Known for effortless style, the "Protective Collection" is an assortment of sweatshirts and hoodies crafted from the same supple fabrics for which the brand is known. Terry, eco-fleece, recycled cotton, jersey, modal and poplin in a soft, neutral color palette are accented with stars, camo, and tie-dye for a luxurious and laidback look. Zippered hood pockets and removable masks offer convenience and comfort in knowing that protection is within reach. The collection retails from $88-$98 and is available exclusively at  https://greystateapparel.com/. With a focus on responsible manufacturing, Grey State continues to adhere to the UN's sustainability goals to ensure apparel is produced with the highest standards. Therefore, with every purchase one dollar is donated to One Tree Planted. For more information, visit https://greystateapparel.com/. * Antimicrobial properties built in to protect the product. This product does not protect users or others against human pathogens including bacteria, viruses, germs or other disease organisms. 
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About Grey State:At Grey State we make clothes that fit both your body and life. Our mission is to help you move through life with ease, comfort, and style. Grey State is owned and operated by women who empower other women, and care deeply about people and the planet. We believe that everybody in our supply chain deserves fair wages, healthy working conditions, and a sense of dignity about their work. We also work hard to keep our environmental impact as low as possible. We're not perfect, but we believe that small actions can make a big impact. Welcome to an entirely new state of being. About HeiQ:Founded in 2005 as a spin-off from the Swiss Federal Institute of Technology Zurich (ETH), HeiQ is a leader in textile innovation creating some of the most effective, durable, and high-performance textile technologies on the market today. HeiQ's purpose is to improve the lives of billions of people by perfecting an everyday product: Textiles. Combining three areas of expertise - scientific research, specialty materials manufacturing and consumer ingredient branding - HeiQ is the ideal innovation partner to create differentiating and sustainable textile products and capture the added value at the point of sale. With a total capacity of 35'000 tons per year HeiQ manufactures in the USA, Switzerland and Australia serving its chemical specialties in over 60 countries worldwide.HeiQ, Viroblock and HeiQ Viroblock are trademark(s) or registered trademark(s) of HeiQ Materials AG. The use of these trademark(s) is subject to approval from HeiQ. 


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