July 19th, 2018

// Joe Fresh to Expand their Activewear Category to Include Extended Sizes

Joe Fresh to Expand their Activewear Category to Include Extended Sizes


TORONTO, July 19, 2018 /CNW/ - Joe Fresh is pleased to announce that beginning this fall, their activewear category will now include extended sizes. The collection will be available online and in-stores on July 19 and will offer sizes 0-22 (XS - 3X); with all sizes at the same great price.

"Customers are at the core of our business. We are continuously engaging with our customers to provide them with a product that meets their needs. When we launched extended sizing a year ago, the feedback was extremely positive," said President Ian Freedman. "We knew that an extended size range was something that our customers had been looking for, and we are excited to now offer even more great styles and exceptional value in a broader assortment to meet the needs of more women."

In 2017, Joe Fresh broadened their collection to include a selection of their assortment in extended sizing. One year later, the brand is pleased to offer the majority of their womenswear line from a size 0 to a size 22. The activewear collection - designed with a  combination of classic items, every day essentials, eye-catching prints and vibrant colours takes into consideration smart design and construction for more body types.

High-res images of the Joe Fresh activewear collection are available for download here.

About Joe Fresh
Essential Style. Exceptional Value. Founded in 2006, Joe Fresh offers accessible, modern design in lifestyle collections for women, men and children. Today one of Canada's leading fashion retailers, Joe Fresh brings a contemporary point of view to everyday wardrobe favourites full of colour, polish and thoughtful details. In categories spanning apparel, accessories, footwear and beauty, Joe Fresh provides quality and style for the entire family. In Canada, Joe Fresh products are available in more than 1,450 retail locations; including over 350 Loblaw locations, 1,100 Shoppers Drugmart locations, 11 freestanding Joe Fresh stores and JoeFresh.com. Joe Fresh is also available internationally through local partners in the Philippines and the United States. For more information, please visit joefresh.com

SOURCE Loblaw Companies Limited - Joe Fresh


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