November 19th, 2021

// Lift&Co. Expo 2021 Delivers Exciting, High-Energy Opening Day

Lift&Co. Expo 2021 Delivers Exciting, High-Energy Opening Day

Toronto’s must-go show runs through Nov. 21 with the new Lift Psychedelics Business Summit & more still to come!

Toronto, Ontario, Nov. 19, 2021 (GLOBE NEWSWIRE) -- Lift&Co. Expo debuted a whiz-bang opening day at the Metro Toronto Convention Centre on November 18, 2021. After an anticipation-building hiatus, Canada’s no. 1 cannabis conference and trade show did not disappoint on Day 1 of its triumphant return. In addition to an exceptional, forward-thinking conference, hundreds of attendees were treated to many of the signature surprises hinted in pre-show announcements.

Highlights included:

  • Lift Cannabis Business Conference
    Day 1 of Lift&Co. Expo 2021 featured the event’s exclusive, fan favorite full-day conference, which gathered Canada’s top cannabis business leaders, innovators, and policymakers. Topics added up to a veritable master class in the modern cannabis industry: Economics, Regulations & Legislation, Marketing, Retail, Risk Management, Testing, Financials, and Fundraising.
  • High Profile Speakers
    Following  opening remarks from Shawn Pierce (President, MCI Group) and conference chair Trina Fraser (Partner, Brazeau Seller Law), industry leaders filled the packed Lift Cannabis Business Conference agenda, including Alison Gordon (founder 48North), Bruce Linton (Chair, Advisory Board, Red Light Holland) Mark Ware (Chief Medical Officer, Canopy Growth Corp), Ross Lipson (CEO, Dutchie), Ashley Chui (Strategy and Transactions, EY-Partheon), John Fowler (President, Muskoka Grown), Abi Roach (Senior Category Manager, OCS), and Nathaniel Erskine-Smith MP (Beaches-East York), and so many more.
  • Prize Giveaways & Live Entertainment - Several attendees were the lucky winners of coveted Golden Tickets to the Lift After Party at El Mocambo, and as guests posed and snapped at irresistible photo opps throughout the venue, they enjoyed energizing music by Corporation Vibrations!

Missed Day 1? Never fear. There’s plenty of excitement still to come!

Day 2 | Lift Psychedelics Business Summit
How can you not be curious? Feed that need with fascinating speakers from the world of today’s modern psychedelics renaissance.

Day 2 | Lift&Co. Expo Industry Day
Trust us to serve up a day of totally-not-stuffy networking and learning opportunities exclusive to the cannabis and psychedelics industries.

Days 3 - 4 | Lift&Co. Expo Consumer Days
Two full days for recreational and medical consumers to connect with over 200+ cannabis and psychedelics exhibitors from Canada and around the world.

Lift&Co. Expo After Party
Saturday night’s celebration will be presented by Hawthorne™ at Toronto’s iconic El Mocambo. The twist? Only those with a Golden Ticket may attend the After Party; Golden Tickets will be given away and raffled off on Friday and Saturday at Lift&Co. Expo by exhibitors, ambassadors, and event staff.

Tickets are on sale now for Lift&Co. Expo 2021.

A full agenda, speakers, and exhibitors can be found here.


MCI is the global leader in engaging and activating audiences. Our business is founded on a simple human insight: When people come together, magic happens. Since 1987, we have been bringing people together through inspiring meetings, events, congresses and association or community management. MCI helps organizations harness the power of community by applying our strategic engagement and activation solutions to build unforgettable online and offline experiences that foster change, inspire, educate and enhance business performance. MCI is an independently owned company headquartered in Geneva, Switzerland, and boasts a global presence with 2,500+ professionals in 61 offices and 31 countries, who work with clients across Europe, the Americas, Asia-Pacific, India, and the Middle East. Visit us at or Twitter,LinkedIn, Facebook.


MVP Education, LLC is an equity investor who partners with associations, event owners and license owners to accelerate the growth, innovation, and impact of your events.


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