November 29th, 2018

// L’Oréal Men Expert, along with spokesperson Nikolaj Coster-Waldau, offer a once-in-a-lifetime experience for two Game of Thrones fans

L’Oréal Men Expert, along with spokesperson
Nikolaj Coster-Waldau, offer a once-in-a-lifetime experience for two Game of Thrones fans

TORONTO, ON – Winter is coming and that doesn’t have to be a bad thing. L’Oréal Men Expert teams up with spokesperson and Game of Thrones star Nikolaj Coster-Waldau to increase awareness and support for the Movember Foundation and for the chance to be Coster-Waldau’s VIP guest at the final Game of Thrones premiere.

L’Oréal Men Expert spokesperson and star of HBO’s Game of Thrones, Nikolaj Coster-Waldau.
Photo credit: L'Oréal Paris

Until December 6, 2018, fans are encouraged to donate to Movember through the Omaze contest page. The larger the donation, the higher the probability of winning a variety of prizes including exclusive Game of Thrones merchandise or a $1,000 cash prize. Every donation made through this initiative will go directly to the Movember Foundation.

The grand prize winner and a guest will win the ultimate GOT experience: airfare to a European destination, accommodations at a four-star hotel and the opportunity to be escorted to the red carpet premiere of the highly-anticipated, very last Game of Thrones season with none other than Jaime Lannister of House Lannister (Coster-Waldau’s character on the hit show).

To learn more about the contest and various prizes, visit

L’Oréal Men Expert is dedicated to never settling for anything less than expert care. With this mission in mind, the partnership with Movember provides a platform for two dominant organizations to inspire men to engage in conversation and raise funds to help make a difference in men’s health.

To learn more about L’Oréal Men Expert, visit

About L’Oréal Men Expert
The expert in grooming solutions formulated for men.  Featuring products with advanced technology powered by raw ingredients specifically tailored for the modern man. Being a man is not always easy, but a man’s grooming routine should be. When it comes to staying clean, fresh, hydrated, youthful and stylish – Men Expert is the ultimate destination.

Twitter: @lorealparisCAN
Facebook: @lorealmenexpert
Instagram: @lorealmen

About the Movember Foundation
The Movember Foundation is the leading charity dedicated to changing the face of men’s health around the world. With a singular goal to stop men dying too young, the Foundation supports the following causes: prostate cancer, testicular cancer, mental health and suicide prevention. Since 2003, the support of more than 5 million participants has funded over 1,200 innovative projects across more than 20 countries. To donate or learn more, please visit


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