L’ORÉAL PARIS AND THE HOUSE OF KARL LAGERFELD ANNOUNCE IKONIC LOOKS WITH ROCK CHIC EDGE
Paris, France – L’Oréal Paris and KARL LAGERFELD are thrilled to introduce its highly anticipated makeup collection that blends the designer’s rock-chic style and love for Parisian elegance. Inspired by his original perspective and cutting edge approach to style, this unique collection celebrates the iconic life and legacy of Karl Lagerfeld.
The new cosmetics line will include a variety of products that are designed to bring your look from day to night, from Bare Faced Beauty to Rock Chic Sophisticated.
Color Riche Lipstiks – Six reinvented essentials to dress lips in nudes or pops of colour
Maskara – The Blakest Black Mascara to amp anyone’s edge
Graphik Liner – Upgrade the cat eye look with rebellious metallic
Eye Kontour - From Daytime Pretty to Smudge Rock Chic, this eyeshadow palette has it all
Kushion – Universal Goddess Glow for all skin tones
As one of the last projects Karl Lagerfeld worked on, L’Oréal Paris respectfully carries on his memory with a collaboration that honours his commitment to celebrating feminine power and quest to create the unexpected.
High-res images of the above products are available for download here:
For more information about L’Oréal Paris Canada makeup launches and products, please contact:
Alexandra Scarlato, rock-it promotions, inc. at firstname.lastname@example.org or 416.656.0707 ext. 123
About L’Oréal Paris
L’Oréal Paris, the world’s no.1 beauty brand, is dedicated to empowering women and men by offering the most luxurious and innovative products and services available in the mass market. For most, the name “L’Oréal” is immediately evocative of the brand’s signature phrase, “Because I’m Worth It.”— the tagline behind the legendary advertising campaign for the Superior Preference® hair colour launch in 1973. Today, it represents the essence of the L’Oréal Paris brand as a whole, a spirit which is about helping every woman – and man - embrace their unique beauty while reinforcing their inner sense of self-worth. For more than 100 years, L’Oréal Paris has held an unparalleled commitment to advancement in technology, innovation and research, providing ground-breaking, high-quality products for women, men, and children of all ages and ethnicities in five major beauty categories: cosmetics, skincare, hair colour, haircare, and men’s grooming.
For L'Oréal Paris
For Karl Lagerfeld