July 17th, 2019

// Meet the New BlenderBottle® Classic™ Shaker

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Tried. True. Totally Improved.

Meet the New BlenderBottle® Classic™ Shaker

Lehi, Utah (July 17, 2019) – Innovation never ceases at BlenderBottle®, the brand that revolutionized the portable mixer market. The latest product to join the BlenderBottle shaker lineup is an impressive overhaul to the original BlenderBottle® Classic™ shaker, with features engineered for weekend warriors and elite athletes alike. 

BlenderBottle® transformed the health and fitness industry in 2000 with the introduction of the BlenderBall® wire whisk. The original BlenderBottle® Classic™ shaker followed in 2004, quickly becoming a global icon of health and fitness—a status it enjoys to this day. The improvements to the tried and true Classic™ shaker include performance-focused innovation and also modern style.

“The Classic is our cornerstone shaker bottle,” says Michael Sorensen, Vice President of Marketing at BlenderBottle®. “But we have a hard time just resting on our laurels. We’re always looking for new ways to improve performance—even at our introductory price point.”

The new and improved BlenderBottle® Classic™ shaker sports an updated lid featuring a more ergonomic carry loop and customer-favorite SpoutGuard™ to keep dirty gym fingers off the drinking surface. A rounded base enhances mixing performance and conveniently fits in most cup holders. Modern design elements enhance the bottle’s sleek aesthetic appeal. 

In addition to these upgrades, the new Classic™ shaker offers familiar features that loyal BlenderBottle customers have come to know and trust. The patented mixing system uses the BlenderBall wire whisk—found only in BlenderBottle® brand shakers—to deliver smooth protein and nutrition shakes with ease. Integrated with the ergonomic, StayOpen™ flip cap, the bottle’s adjustable carry loop offers portable convenience and a place to attach keys while at the gym. The new Classic shaker is covered by a leak proof guarantee—which backs every BlenderBottle® shaker. Measurement markings are clearly embossed on the bottle’s side, and the durable plastic material is top-rack dishwasher safe and BPA and phthalate free.  

The new BlenderBottle® Classic™ shaker joins the ever-expanding BlenderBottle shaker line, which includes the high-performance BlenderBottle® ProSeries™shakers, the sleek glass BlenderBottle® Mantra™ shaker, and the modern BlenderBottle® Radian™ shaker. Offered in an array of vibrant colors, the new BlenderBottle Classic shaker is available in 20-ounce and 28-ounce capacities and retails for $8.99 and $9.99 respectively.

For more information visit BlenderBottle.com or contact Holly Bennett at hbennett@blenderbottle.com.

About BlenderBottle

Founded in 2000, BlenderBottle Company is a privately held manufacturer of premium and innovative products that help simplify everyday life. The company’s patented, revolutionary products were hailed by Good Morning America, Reader’s Digest, Self, the Today Show, Men’s Fitness, and others as some of the “hottest new products” on the market.

Today BlenderBottle® brand products are available in over 90,000 retail locations worldwide, and in over 70,000 retail locations in the U.S. alone, including GNC, Vitamin Shoppe, Vitamin World, Bed Bath & Beyond, Walmart, Target, Rite Aid, Whole Foods, Amazon.com, and online at blenderbottle.com. BlenderBottle Company is located in Lehi, Utah and markets and sells its products to retailers and resellers worldwide. All BlenderBottle brand products are backed by a Customer Satisfaction Guarantee. For additional information, visit blenderbottle.com.

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