New Merit Mile Research Report Shows How Freight Tech & Logistics Executives Are Investing Into Warehouse Visibility Technologies
Report also sheds light on where industry leaders are investing in marketing/PR, and where they still find challenges with promotions and storytelling
BOCA RATON Fla., (September 21, 2022) - Merit Mile, a full-service Boca Raton-based advertising, public relations and industry research firm, released today the results of its latest market research, with trends showing how and where freight tech, logistics and supply chain businesses are seeing the most impact in their marketing and PR campaigns, as well as where they plan to make investments in the coming year. Click here to download the report.
Merit Mile commissioned an online survey of PR, thought leadership and marketing trends during August 2022 and asked roughly 1,500 supply chain, logistics and freight tech business executives a series of questions regarding their marketing and PR activities so far in 2022. The survey also analyzed how these executives are investing and implementing certain technologies pertinent to their operations.
Merit Mile’s research found that most executives need technology to help with visibility into labor planning (53.9%), followed by labor performance (52.9%), inbound/outbound shipments (48%), warehouse management (47.1%), and budgeting (45.1%).
Nearly half (48%) said they have implemented warehouse visibility technologies or have considered to make implementations over the past year. Another 48% said they do not currently have a transportation management platform but would like to make investments into a system.
Most executives said they plan to spend the majority of their 2023 marketing budget on activities such as lead-gen campaigns (57.8%), sales collateral (57.8%), traditional print marketing (54.9%), online/web marketing (52.9%), market research (52.9%), and corporate videos (52%).
Overall, 66.7% of executives feel their greatest challenge with marketing is that their messages are not creative or strong enough to grab initial attention, and 61.8% say they are getting people to open emails but not clicking on offers. Roughly half (49%) say they want to do more PR but are unsure what their external storylines should be.
“It’s no surprise that so many industry leaders and decision makers want to make investments in visibility technologies that help streamline operations and create more business efficiencies,” said John Sternal, Director of PR and Market Research for Merit Mile. “However, marketing and PR remain elusive for many of these companies primarily because the creative needs for effective promotion and storytelling has become so prevalent in today’s commercial marketplace. We’re finding that even the smartest companies understand how to excel at their operations but are simply unsure how to tell their own story.”
For more information or to view the entire report click here. For a complete marketing and PR audit of your operations please email jsternal at meritmile dot com.
About Merit Mile
Established in 2007, Merit Mile is a full-service research, marketing, and public relations and agency. As a team, Merit Mile is a resourceful and energetic collection of business-minded strategists, eccentric artists, and technology enthusiasts that are passionate about building brands, generating leads, creating awareness, and providing a level of service that strives for excellence every day. Headquartered in South Florida, Merit Mile maintains an international client base—from start-ups to Fortune-500 brands in a variety of business sectors including technology, financial services, healthcare, automotive and more. For more information, please visit http://MeritMile.com.