NEW PODCAST PRESENTS STORIES OF ALL THE WAYS LEGAL CANNABIS MAKES A DIFFERENCE IN OUR LIVES
“How to Do the Pot” equips women with the information they need to understand the legal cannabis market and the plant's potential.
This Green Wednesday, listen to How to Do the Pot, a new seasonal narrative podcast that answers some of the most common questions women secretly Google about cannabis. The show will inform, educate and demystify cannabis.
How to Do the Pot is hosted by April Pride, co-founder Of Like Minds, a new cannabis education platform for women. Pride is an original innovator in the cannabis industry and founded one of North America’s most recognized cannabis lifestyle companies, Van der Pop. Through her work, Pride quickly realized that women were an underserved and fast-growing market who desired information about cannabis, especially as legalization and positive acceptance of it continues to spread across the United States.
“When I started my first company that designed discerning products for cannabis, I underestimated the need for education. While women appreciated my products, many were not confident in their knowledge about how to buy cannabis and how it could serve them,” said Pride. “So my partner and friend, Ellen Scanlon, and I decided to form Of Like Minds, a business with a mission to equip women with the information they need to understand cannabis. We decided that a podcast would be one of the best first steps to provide quality information and promote discreet discovery for women still uncertain about the plant and its effects.”
How to Do the Pot’s first season will focus on topics relevant to the health and happiness of women such as pregnancy, sleep and auto-immune conditions - of which women account for 8 out of 10 diagnoses. Listeners will hear from a diverse array of industry experts and professionals who have incorporated cannabis in their lives. Guests will include a professional athlete who uses CBD in training, a retiree who uses cannabis for pain management, a medical doctor who advises pregnant women, and a felon turned entrepreneur.
“The industry has long been male-led, which overlooked the needs of women, the fastest growing consumer segment,” says Ellen Scanlon, co-founder Of Like Minds. “How to Do the Pot is our opportunity to share the best stories in cannabis, change hearts and minds, and help women feel more confident in their choices.”
How to Do the Pot is produced by award-winning Western Sound, a Los Angeles-based production studio and Gina Delvic, the founding producer of Call Your Girlfriend.
April Pride co-founded Of Like Minds (OLM) with Ellen Scanlon in 2019. A serial creative entrepreneur, April spent time in the worlds of architecture, fashion, and design before finding her way to cannabis. In 2016, she launched Van der Pop, a woman focused brand offering stylish accessories to store, smoke, and share cannabis. April soon realized the need for education and quickly added an education division to Van der Pop. The company quickly became one of North America’s most recognized cannabis brands for women and was acquired in 2018, by Canopy Growth Corporation, the world's largest cannabis company. With OLM, April continues her work educating women on the potential of cannabis for their personal health and happiness. April is a graduate of the University of Virginia's School of Architecture and earned her M.A. at Parsons School of Design.
Ellen Scanlon co-founded Of Like Minds (OLM) with April Pride in 2019. She comes to cannabis with experience in finance, healthcare, and startups. In 2014, she founded Magellen Ventures, a strategy and marketing consultancy working with entrepreneurs and business leaders across a range of fast-growing industries. Ellen has also served as director of marketing for a venture-backed startup offering healthcare to women. Ellen also spent fifteen years in financial services and the investment industry, focusing on strategy, leadership, and change management. Ellen holds an MBA from the University of Virginia's Darden Graduate School of Business as well as a BA in English Literature from UVA.
About Of Like Minds:
Of Like Minds is a cannabis education platform for women founded by April Pride and Ellen Scanlon in 2019. Its mission is to equip women with the information they need to understand the legal cannabis market and the plant's potential. OLM wants every woman to feel confident in her choices around cannabis.