December 6th, 2019



WHITE PLAINS, N.Y. (December 5, 2019) – NY NOW®, the definitive Market for Home, Gift, Handmade + Lifestyle, Winter 2020 market is presenting three distinct brand communities that will evoke discovery and embrace the affinity for lifestyle buying.  Taking place Saturday, February 1- Wednesday, February 5 at the Jacob K Javits Center in New York, NY NOW will showcase the most influential portfolio of brands and products in Design, Sustainability and Wellness - ultimately creating an immersive environment to inspire and educate independent retailers who are looking to activate a new community of brands within their store. 

“The upcoming Winter 2020 edition of NY NOW is all about embracing our communities of brands and products with the goal to stimulate, energize and inspire retailers and media alike. At this market, we will introduce new and relevant brands across the many lifestyle product categories NY NOW offers,” says Ilene Shaw, Shaw & Co. Productions and NY NOW’s curator. “We continue to evolve and invigorate the NY NOW market as a leading resource for the industry, and we strive to support discovery and the tremendous excitement and momentum centered around lifestyle buying,” added Shaw 

Accent on Design:
The home and gift industry’s leading resource for innovative, forward-thinking design, Accent on Design®, presents a juried curation of both established and emerging brands that embody unique concepts, embrace form and function, and inspire change through new product launches. From furnishings and decorative accessories to audio accessories and state-of-the-art kitchen gadgets, Accent on Design presents an unrivaled collection across all categories of product. 
Current, featured brands include: AmeicoAmerican Design ClubAtlantic FolkCDMXChen Chen + Kai Williams, Eastern AccentSaikaiSweet BellaStudio RoofTedzukuri AtelierUmbraw&pYamazaki 

Recognizing and embracing the community of brands that live, breathe and incorporate sustainability into their project lifecycle are celebrated throughout the NY NOW market, but particularly within the HANDMADE Collection. This Winter 2020 market a cohesive, eco-friendly representation throughout the Handmade® Designer Maker, Artisan Resource® and Handmade® Global Design sections will present the industry with progressive brands who are promoting awareness and driving change for a more sustainable future of fashion. 

Current, featured brands include: AngelroxArk of CraftsConscious StepDevi Arts CollectiveHETTLEHilo SagradoLocal MakerMalia DesignsMekong BlueMeyeloNatalie ThereseNatural ArtSea BagsSOCCO DesignsSoko 

Wellness: NY NOW’s continued commitment to this ever-growing industry sector is in full display this Winter 2020 market. Sitting within the elevated environment of Lifestyle, thousands of retailers and spas can expect to discover a dramatically expanded Wellness section. This collection will feature emerging and established must know brands from innovative beauty, CBD and apothecary to state of the art supplement/natural health products, and everything in between.
IndieNOW is a beautifully curated, open environment within Wellness that amplifies the new and emerging brands in the ever-changing beauty and personal care space. 

Current, featured brands include: Apotheke Co.Broken Top Candle CompanyCBD for LifeCOTTAGEWITCH BOTANICALSEssence OneGOOD PLANT HEMP, Gryph & IvyRose,Handmade La ConnerKOBO pure soy canldes/Gassho Body & Mind Inc., Lovett SundriesMayrons Goods & SupplyMistralSpecies by the ThousandsVancouver Candle Co. 

For your convenience, the upcoming WINTER 2020 dates will be staggered to ensure you experience everything NY NOW® has to offer:
Handmade: Saturday, February 1 - Tuesday, February 4
Home and Lifestyle: Sunday, February 2 - Wednesday, February 5
National Stationery Show (NSS®) and SURTEX® Show: Sunday, February 2 - Wednesday, February 5

Media Registration NY NOW is now open - Click Here to register.  Note to Editors:NY NOW is pleased to announce a new, comprehensive media resource center focused on enhancing the pre-show, onsite and post-show experience for our members of the media Please contact: Beth Cowperthwaite at with all media inquiries, interview requests and editorial opportunities open to NY NOW exhibitors. 

Calling all Bloggers & Social Media Influencers! Interested in submitting a request to be part of NY NOW’s Winter 2020 Blogger Community at the show?  Click Hereto apply

To make plans for upcoming markets, visit the NY NOW’s website and keep up-to-date on all information by visiting NY NOW on FacebookTwitter, and Instagram


About NY NOW:

The winter 2020 edition of NY NOW®, the Market for Handmade, Home and Lifestyle, will take place February 1-5, 2020 at New York City’s Jacob K. Javits Convention Center. NY NOW features three comprehensive collections - HOME, LIFESTYLE and HANDMADE - that encompass tens of thousands of products in hundreds of product categories. NY NOW is owned by Emerald Expositions, a leading operator of business-to-business trade shows in the United States. The company currently operates more than 55 trade shows, as well as numerous other face-to-face events. In 2019, Emerald’s events connected over 500,000 global atte


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