October 11th, 2018

// Peloton Launches in Canada

The Future of Fitness is Here: Peloton Launches in Canada


New, game changing category of exercise offers live and on-demand boutique studio classes in the home environment

TORONTO, Oct. 11, 2018 /CNW/ - The future of fitness is about to cycle its way into homes across Canada. According to a new survey by Ipsos conducted in October about the exercise habits of Canadians, it should be welcome news: three quarters of Canadians aged 25 to 64 say making time to get to an exercise class is difficult and that it's more convenient for them to exercise on their own schedule. The launch of US fitness sensation Peloton this week offers Canadians an entirely new way to work out, without ever leaving their homes.

If the Peloton brand sounds familiar, it should: since the launch of its at-home connected bike in 2014, the leading global technology company has become the go-to exercise regimen for everyone from high profile celebrities and CEOs to busy parents who need a more convenient way to exercise.

Dubbed by US media as 'the Netflix of fitness,' Peloton has created an entirely new category of fitness by bringing live and on-demand boutique studio classes to the convenience and comfort of the home environment. All content is produced in the brand's state-of-the-art NYC studio, run by award-winning television producers with world-class instructors leading the pack. Viewed as an industry disruptor, the company uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime, while allowing their community to feel the rush and competitive nature of a studio.

The company, which has more than doubled its size each year since inception, was founded by entrepreneur John Foley.  Foley, and his wife Jill -- boutique fitness studio enthusiasts -- found it difficult to attend classes after becoming new, time-strapped parents.  Peloton was the solution they imagined filling an immediate need for busy individuals.  To date, the company has raised almost $1 billion in financing and is valued at $4 billion.  Peloton enters Canada following its UK launch in late September, which marked the company's first foray outside the US market.

To kick off the much-anticipated Canadian launch, the brand is opening a retail showroom in Toronto for guests to try the category-creating Bikes, Peloton Toronto, located at 130 Bloor Street West, will open October 12th, and will offer the ultimate cycling experience, where guests will get to test ride the Bike, get a personalized tutorial and learn more about the Peloton experience.  Beyond the Bloor Street showroom, the company will also open a Yorkdale Shopping Centre location (Toronto) later in October and two stores in Western Canada in November (West Edmonton Mall, Edmonton, CF Chinook Centre, Calgary). Bikes will also be available to purchase directly online at www.onepeloton.ca. The Canadian expansion plans to see another 10 showrooms open in the next 12-18 months.

"Technology has changed everything, from the way we watch television to the way we travel – fitness is the next industry going through a revolution and Peloton is excited to be at the forefront of this movement," said Kevin Cornils, International Managing Director, Peloton. "Clearly, Canadians want to work out -- but the reality is that 80 percent want to work out on their own time, when they're available, not on someone else's schedule. Our mission at Peloton is to change the fitness game by bringing the energy of studio-style, group fitness classes to homes around the world, one Bike at a time."

Using its revolutionary indoor Bike, Peloton streams 14 daily live – and 10,000+ on-demand – immersive cycling classes, so users can enjoy the intensity and excitement of classes taught by the world's best instructors without leaving the house.  The Peloton Bike retails in Canada for $2,950 (including Delivery & Setup) plus $49 per month for access to Peloton Digital's unlimited class subscription, which includes cycling, as well as "Floor" workouts such as running, bootcamp, strength, stretching and yoga.

Interview Availability:

Managing Director Kevin Cornils is in Toronto and available for interviews Thursday October 11th and Friday October 12th.  Please contact Rob Loschiavo to arrange an interview rob@pomppr.com or 647-229-8412. 

Survey Highlights

  • 75% of Canadians agree that making time to get to an exercise class is difficult, led by 81% of Ontarians
  • 77% say it's more convenient for them to exercise at home than go the gym
  • 70% say they'd work out more if they could do it from the convenience of their own home
  • 84% want to work out on their own time, when they're available, not on a schedule, this number rises to 89% among 35-54 year olds
  • 40% of Canadians get less than 30 minutes of activity per day
  • Most Canadians (73%) prefer to engage in physical activity on their own vs. 27% who prefer doing so with other people
  • One in six (17%) incorporate spinning (indoor cycling) into their exercise or physical activity
  • Time (40%), laziness (29%), scheduling (25%), are the top three barriers Canadians report to getting exercise. In particular, men are more likely to cite not enough time (45%) and not fitting with their schedule (30%) as barriers. 42% of those under 35 say they're too lazy
  • 64% say working out with others motivates them to work harder, led by BC residents (68%)
  • 62% say they get bored easily when working out, including 70% of those aged 25-34 and 67% of Ontarians


The survey was conducted by Ipsos in October 2018, among a sample of 1,000 Canadians aged 25-64 with a household income of at least $60,000. The results are considered accurate to within +/- 3.5 percentage points, 19 times out of 20.

How to book a trial of the Peloton Bike at Peloton Toronto:
Sign up to book your ride at toronto.onepeloton.com

About Peloton
Founded in 2012, Peloton is reinventing fitness by bringing live and on-demand boutique-style studio classes to the convenience and comfort of your own home. Our immersive fitness content, taught by Peloton's roster of elite instructors, features real-time motivation and curated playlists of your favorite artists. The Peloton experience can be accessed through the Peloton Bike, the Peloton Tread, or Peloton Digital, an iOS app that offers an all-access pass to a full slate of fitness offerings, anytime, anywhere. Peloton is changing the way people get fit through a comprehensive and socially connected experience that makes every workout both efficient and addictive. The company has a growing number of retail showrooms across the US and, starting this fall, in Canada and the UK. For more information, visit www.onepeloton.ca.

SOURCE Peloton


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