Savor Ecuadorian Cuisine To Your ‘Hearts’ Content With Bold New Ecuadora™ Brand From Plant-Based Pioneer Edward & Sons™; New Organic, Vegan & Gluten-Free Line Includes Two Delectable Hearts Of Palm Pastas
Initial Low-Cal Offerings Include Grain & Sodium-Free Lasagne & Linguine Plus Low Sodium Hearts of Palm
CARPINTERIA, CA, FEBRUARY 9, 2021 – Edward & Sons Trading Company™ (edwardandsons.com), a vegetarian company and pioneer in the plant-based foods industry that first introduced Miso-Cup® instant soup and gluten-free Brown Rice Snaps® in the 1970s, welcomes a new member to the company’s family of brands: Ecuadora™ – a bold new line created to enable American consumers to savor authentic Ecuadorian cuisine right in the comfort of their own homes.
The announcement was made today by Joel Dee, founder and CEO of Edward & Sons™, which has been at the forefront of the vegan and vegetarian movement for close to 45 years. Ecuadora™ joins the company’s family of brands, including Edward & Sons™, Let’s Do Gluten Free®, Let’s Do Organic®, More Than Fair®, Native Forest®, Nature Factor®, Road’s End Organics® and organic gluten free specialty sauces under the Premier Japan® and The Wizard's® brand names.
Although each Edward & Sons™ brand has its own unique identity, they all share the company’s longstanding commitment to Convenience Without Compromise® – a promise that’s more attuned to the needs of today’s health, cost and convenience-conscious consumers than ever before.
A Taste of Ecuador Without Leaving Home
Created to offer home cooks a passport to the many culinary wonders of picturesque Ecuador (which straddles the equator on South America’s west coast), the new Ecuadora™ brand debuts with three certified organic, low-calorie, plant-based specialties. The two new pastas have zero sodium while the Hearts of Palm contain only 25 mg of sodium per 14 ounce can. All are free of cholesterol and trans fats.
Land formerly used to raise cattle in the stunning countryside of Ecuador has been converted into certified organic farmland where indigenous palms, known locally as chontaduro, are cultivated for their “hearts,” which are the basis of the three new Ecuadora™ products introduced today:
- Organic Hearts of Palm (Palmitos Organicos) – Prized by professional and neophyte cooks alike, Organic Hearts of Palm are a delicious addition to any meal and a welcome way for home cooks to vary their dishes in these challenging stay-at-home times. They are naturally low in calories and carbohydrates, making them especially sought after by those who follow Paleo and Keto diets. Simply slice and toss them into your favorite salads or sauté them with oil, onions and garlic to create a savory side dish. Ecuadora™ Hearts of Palm can also be blended with roasted red pepper and mayonnaise for
a tasty alternative to hummus or just enjoyed as a yummy low-calorie snack directly from the can. Ecuadora™ Hearts of Palm are USDA Organic, gluten-free, vegan and Kosher.
Ingredients: Organic Hearts of Palm, Water, Citric Acid, Salt.
- Organic Grain-Free Hearts of Palm Lasagne Sheets – Ecuadora™ has cleverly crafted organic hearts of palm into low calorie, low-carb, grain and gluten-free pasta. As such, they are ideally suited to numerous popular diets currently followed by millions of discerning consumers.
Packed only in water, organic palm pasta – which is also vegan and Kosher – retains a naturally creamy color and texture that deliciously resembles its grain-based traditional counterparts.
Ecuadora™ Organic Hearts of Palm Lasagne requires no boiling – simply remove it from the can, then layer it with ricotta, tomato sauce, spinach or mushrooms and shredded cheese, then cover and bake at 350°F for 30-45 minutes for a piping hot entrée bursting with wholesome flavor.
Ingredients: Organic Hearts of Palm and Water.
Organic Grain-Free Hearts of Palm Linguine Noodles – Like the new Lasagne, Ecuadora™ Hearts of Palm Linguine offers a tantalizingly fresh, natural and versatile alternative to mainstream pasta for those following a restricted diet or for anyone who’s ready to lower their calorie intake without lowering their flavor expectations. Simply heat Ecuadora™ Linguine with your favorite tomato sauce and serve with a sprinkle of parmesan, or serve it warm with olive oil and garlic for “pasta aglio e olio.” The new Linguine is likewise USDA Organic, grain and gluten-free, vegan and Kosher.
Ingredients: Organic Hearts of Palm and Water.
Available online at https://store.edwardandsons.com/collections/new-products and soon in health food stores and mainstream supermarkets nationwide, the two new Ecuadora™ pasta products are sold at a MSRP of $4.79, with the new Hearts of Palm available for $4.99. All three new products are sold in 14-ounce cans.
Passport To Natural Splendor
Ecuador’s varied landscape encompasses the Amazon jungle, the Andean highlands and the wildlife haven of the Galápagos Islands. The country is universally known for its staggering biodiversity, including the many thousands of species of plants and animals that thrive in its lush tropical climate.
Commenting on the introduction of the new Ecuadora™ brand, Edward & Sons’ founder and CEO Joel Dee said, “Ecuador boasts a rich culinary heritage based on locally grown fruits, vegetables and spices. Restaurant-deprived families are eager to incorporate new tastes and recipes into their meal plans, so the timing seems perfect to introduce our new Ecuadora™ brand to the marketplace. We’re heartened by the very positive initial responses to our three debut Ecuadora™ products and look forward to expanding the brand with more wonderful regional specialties in the years ahead.”
About Edward & Sons™
Based in Carpinteria, California, Edward & Sons Trading Company, Inc.™ has been living up to its Convenience Without Compromise® mandate for more than forty years by creating a remarkably diverse range of vegetarian and vegan products made with simple and wholesome ingredients. The first to introduce American consumers to Miso-Cup® instant soup mix and gluten-free Baked Brown Rice Snaps© whole grain crackers, Edward & Sons™ has become a trusted name in quality convenience foods, serving everyone from health-savvy mainstream consumers to those who observe restricted diets.
In addition to Ecuadora™, Edward & Sons Trading Company™ brands include Edward & Sons™, Let’s Do Gluten Free®, Let’s Do Organic®, More Than Fair®, Native Forest®, Nature Factor®, Road’s End Organics® and organic gluten free specialty sauces under the Premier Japan® and The Wizard's® brands.
Please visit edwardandsons.com for information and recipes.