February 6th, 2014

// Standard Apparel Launching Apparel and Accessories to Canadians

Standard Apparel brings leading modern outdoor lifestyle clothing and sustainable line, Nau, to Canadians
Toronto, ON – Standard Apparel is proud to announce it will exclusively distribute thePortland-based apparel and accessories brand Nau to retailers across Canada. Starting in February, fashionable, eco-conscious Canadians will be able to pick up pieces from Nau’s spring/summer 2014 collections at their favourite stores.

Nau makes modern, stylish and sustainable urban and outdoor performance apparel and accessories for men and women. With a commitment to reducing their carbon footprint, Nau focuses on using premium, eco-friendly fabrics and fibres like organic cotton, wool, tencel and recycled polyester. Nau also donates two per cent of every sale to its humanitarian and environmental partners for change, where consumers choose which partner to support with their purchase.

Without logos, pieces feature a simple, clean and timeless aesthetic with well-crafted silhouettes that were built to move with the elements, but still look sleek when worn in the city.

I know Canadians will love wearing and supporting Nau – and we are thrilled about bringing this brand to our local retailers. Nau creates well-made, tailored outdoor performance apparel with sustainability and the environment top of mind,” said Jeremy Logan, president of sales and marketing, Standard Apparel. “Nau pieces look stylish when worn on city streets and the eco-friendly fabrics feel incredible, but all pieces are also made to perform well in the outdoors, which is a huge bonus for adventure lovers.”

Some of the company’s hottest men’s items for the season include the Genus polo ($80), Mutha Pucka shirt ($85) and the Succinct trench ($315).

Genus polo and Mutha Pucka shirt
For women, top looks for the season include the Illume tee ($70), Repose stripe dress/skirt ($105), Compleat dress ($110), Mojave Dez shirt ($105) and the Poncho Via ($315).
Compleat dress, Mojave Dez shirt and Poncho Via
The Nau spring/summer 2014 collections will be sold at Canadian retailers including MEC (locations across Canada), Sporting Life (locations across Canada), Ad Hoc (Penticton, BC), Raindrops (Toronto, ON), The Outside Store (Sudbury, ON), Awear Boutique (Collingwood, ON), Campers Village (Calgary and Edmonton, AB), Red Bike (Edmonton, AB), Rogue (Calgary, AB), Ladyfern (Abbotsford, BC), Not Just Pretty (Victoria, BC), Shaughnessy (Vancouver, BC), Two of Hearts (Vancouver, BC), Still Eagle (Nelson, BC), Wearabouts (Salmon Arm, Vernon and Revelstoke, BC), Black Fish Apparel (Kelowna, BC) and Coast Mountain (Whitehorse, YT).

About Nau:
Nau (pronounced “now”) is a clothing company based in Portland, Oregon. They design, make and sell modern urban and outdoor apparel—integrated designs for the active mobile lifestyle. Nau is committed to the power of business as a force for positive change, seeking to balance the triple bottom line of people, planet and profit. To learn more about Nau, please visit www.nau.com.

Twitter: @NauClothing
Facebook: NauClothing

About Standard Apparel:
Standard Apparel is the exclusive Canadian distributor for leading international brands including Fred Perry, Oliver Spencer, Hudson's Bay Co., Aigle, Filson, Mads Norgaard, Sunspel, Rivieras and Nau. Located at 87 Wingold Avenue in Toronto, Standard Apparel's showroom offers an environment consistent with its brands' aesthetics in which retail buyers and media can view the unique collections that retail in over 200 stores across Canada.www.standardapparel.ca

Twitter: @StandardApparel
Facebook: Standard Apparel


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