February 1st, 2016

// The future of women’s running – New Adidas PureBOOST X

The future of women’s running has arrived with the new adidas PureBOOST X

adidas has teamed up with female athletes from around the world to deliver PureBOOST X, a running shoe created for women, by women.

Based on years of testing and research with women everywhere, adidas has created a sleek, form-fitting running shoe built to meet the relentless energy of their active lifestyle. While most running shoes are adaptations of male shoes, PureBOOST X ($130) was designed with only the female athlete in mind resulting in a high performance meets high fashion running shoe for women.

The petite, adaptive silhouette of PureBOOST X wraps the foot in style and rests it on a full length bed of thousands of energy infused BOOST™ foam capsules. The BOOST midsole provides energy in every step that will make running the best part of keeping fit.

“The most common feedback we received during our years of working with female athletes was the desire for a running shoe with looks to keep up with the energy of its performance,” said Jennifer Thomas, Senior Director for Global Brands, Running. “PureBOOST X is a product of innovation and style working in perfect harmony to meet the demands of today’s versatile female athlete.

The adidas PureBOOST X in action

PureBOOST X features a new floating arch that provides a completely fresh look and feel. The adaptive stretch mesh of the floating arch wraps underneath the midfoot to make the foot look smaller while delivering a supportive sensation you can feel through every run.

The stretch mesh upper, floating arch and lock down lacing system provides a personalized fit that hugs the foot from heel to toe. The stretch web outsole is designed to allow for flex at any point enabling the foot to maintain its natural motion.

From lacing up through cooling down or making a statement with style, PureBOOST X feels exhilarating and looks amazing the moment you put it on.

adidas PureBOOST X retails for $130 CAD and will be available on adidas.ca and in stores from February 3.


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