April 27th, 2020

// Vaping top discussed trend among tobacco alternatives on Twitter in Q1 2020, finds GlobalData

Vaping top discussed trend among tobacco alternatives on Twitter in Q1 2020, finds GlobalData

Vaping has emerged as the most discussed trend, generating 48% of all Twitter conversations related to tobacco alternatives by leading industry experts during the first quarter (Q1) of 2020, tracked by GlobalData, a leading data and analytics company. An analysis of Tobacco Alternatives Influencer Platform, which tracks leading industry experts and their discussions around emerging trends, insights and overviews, new fields of innovation and technology, and other popular areas on Twitter, revealed nicotine as the top discussed sub-trend among vaping conversations. This was largely led by the investigation by Centers for Disease Control and Prevention (CDC) and other health partners about association of lung injuries with nicotine vaping products. Ankita Sinha, Consumer Analyst at GlobalData, comments: “With discussion around cap on nicotine content in e-liquids and the ongoing regulatory amendments in several countries, it is not surprising that nicotine has turned out to be the most tweeted keyword among vaping conversations.” ImageIn terms of intensity of discussions, the UK, the US, Austrailia, Canada and China emerged as the top five most mentioned locations among vaping conversations. The conversations about the UK were largley related to the fact that the UK’s top public health experts asked tobacco consumers to ignore new warnings about vaping issued by WHO. An analysis of conversation related to ‘Flavors’ revealed ‘menthol’ and ‘mint’ as the most mentioned flavors among vaping discussions, followed by chocolate, strawberry and ice-cream.This is quite aligned to consumer preferences, with 47% of global e-cigarettes smokers having a high preference for mint/ menthol flavors, according to GlobalData’s Q4 2019 Global Consumer Survey. Charles A. Gardner, Director of Health Science and Technology at Foundation for a smoke-free world, was the top contributor on vaping on Twitter, followed by Edward Hubert, American editor and publisher and Gregory Conley, President of American Vaping Association. The conversations by Charles were largely focussed on the benefits of vaping, requesting states to consider roll-back of ban on vaping products. Sinha concludes: “The outbreak of Covid-19 is disrupting all markets, and vaping is no exception. The impact of strict lockdown on sales of vaping products, as well as the ongoing buzz around supposed linkage between Covid-19 and vaping in affecting the respiratory system has translated into Covid-19 acquiring one of the top spots in vaping related tweets.”ENDSFor more information

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Email: pr@globaldata.com To gain access to our latest press releases and expert analysis on developments in your industry, please connect with us on: GlobalData LinkedIn | TwitterNotes to EditorsQuotes are provided by Ankita Sinha, Consumer Analyst at GlobalDataThe information is based on GlobalData Tobacco Alternatives influencer platform, which tracks most relevant activity of the leading tobacco experts on Twitter This press release was written using data and information sourced from proprietary databases, primary and secondary research, and in-house analysis conducted by GlobalData’s team of industry expertsAbout GlobalData’s Influencer Platform The Influencer Platform is a part of GlobalData’s Disruptor Database that decodes emerging tech-enabled opportunities with must-have information on promising start-ups, technology led innovations, latest sector trends, consumer insights, and venture capital portfolio investments. It helps monitor competitor strategies, predict emerging trends, monetize disruptive innovation, decode smart money, mine thought leadership, and capture digital consumers.About GlobalData 4,000 of the world’s largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make more timely and better business decisions thanks to GlobalData’s unique data, expert analysis and innovative solutions, all in one platform. GlobalData’s mission is to help our clients decode the future to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors.

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