|Vivier Pharma and The Publicist Group Team Up to Showcase ‘The Beauty of Results™’
The Publicist Group (TPG) continues to put its best face forward, adding Vivier Pharma to its roster of clients. TPG won the coveted Canadian, family-owned skin care company to support its brand relaunch, as well as educate media, consumers and skin care professionals on Vivier’s commitment to “The Beauty of Results™” through innovative products with proven formulas.
Vivier creates premium pharmaceutical skin care products that are proven to prepare, target, moisturize and protect your skin while delivering optimal results. Invested heavily in research and development while carefully hand-selecting key active ingredients, Vivier ensures its products are at the forefront of science to deliver the right solution for your unique skincare needs. Products and programs for all ages and skin care needs include a new discovery, first-to-market, anti-aging line, “GrenzCineä”. The “GrenzCineä” line includes powerful and ground-breaking antioxidants and anti-aging products that leave skin beautiful, more luminous, plumper and healthier-looking from the inside out. Quality is built with precision and care.
“We put the consumer at the heart of everything we do, and once they experience a physical and emotional transformation through the difference our skin care solutions provide, they are truly empowered to look and feel their best,” said Jess Vivier, Founder and CEO of Vivier Pharma. “We’re excited to continue to share our brand story and new brand aesthetic across Canada while delivering “The Beauty of Results™” alongside Toronto-based PR agency, The Publicist Group.”
TPG, Canadian communications agency, will manage all PR initiatives, including traditional media relations, influencer marketing, content creation and community management for Vivier, as well as support the brand through its relaunch and new product releases.
About Vivier Pharma
Vivier was founded in 1997 when Vitamin C was widely regarded as the anti-aging gold standard, though it oxidized quickly. Founder Jess Vivier understood that consumers wanted a high-quality serum that delivered on its promises while remaining stable to prevent and correct visible signs of aging. He patented the brand’s first L-Ascorbic USP serum that quickly gained success in the medical community. Today, Vivier has grown to a full range of proven skin care products to address and support various skin types and concerns in order to empower consumers to look and feel their best through “The Beauty of Results™”.www.vivierskin.com
About The Publicist Group
The Publicist Group is a full-service communications agency located in Toronto. Opening its doors in 2014, TPG offers an array of services from digital strategy, PR and marketing to events, influencer programs and content creation. Clients have included: First Canadian Place, Genuine Health, Hamilton Watch, Active Escapes, Viviscal, Toppik, Walter Craft Caesar, Princess Margaret Cancer Foundation, Roots, Loding, Watch It!, Denham, Ca Va De Soi, and many more. The TPG team executes 360-degree strategies; delivers original, creative and result-driven campaigns; and loves to make noise across the country with its clients’ initiatives. www.publicistgroup.com